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    Anton Du Beke - Suited... and Re-booted

    Tuesday, October 08, 2013

    With Strictly season (and fever!) upon us again, we were thrilled to be commissioned to design and build a brand new website for one of its best-loved and well-known stars: Mr Showbiz himself, Anton Du Beke!

    The Background

    Already having designed and built websites for a number of Strictly Come Dancing professional dancers and choreographers, we were very excited to at last have the opportunity to give Anton Du Beke's personal website a Bungalow make-over. Anton was looking for a site that would present him as an all-round showbiz personality, whilst also providing content and interactivity to please his fans too.

    Having worked with Anton & Erin in the past, enjoying a trusted relationship with the stars, once given the nod to proceed with Anton's site were left to our own devices to originate the look, feel and content.

    The Approach

    We had a clear idea of the direction we wanted to take from the outset, having earmarked a centre spread in the Sunday Times magazine some years back featuring some stunning, 'Singing In The Rain' style photos by international celebrity photographer Steve Schofield. Now in charge of the website, and having been given Steve's images to work with… along with some fabulous new images from Gregory Michael King (Anton & Erin's favourite photographer)... bundled with some Bungalow creativity... we had everything we needed to shape the structure and styling of the site.

    We gave Anton a new 'A du B' moniker, with a carefully chosen set of typefaces; coined 'The Entertainer' strap line… Anton loved it... and we set about crafting the site.

    Anton Du Beke's new website - click to view

    Although perhaps best known for appearing in all eleven series of Strictly (in particularly his routines with Ann Widdecombe to an audience of over 12 million, including Royalty and David Cameron), Anton is a regular face on our screens from appearances on daytime television, chat-shows, game shows… even to hosting his own shows: 'Hole In The Wall' and 'Step Up To The Plate'.

    We were keen to combine this diversity with Anton's sharp, sartorial style - as well as his Strictly fame - into a site designed and built to respond to his career as nimbly as his footwork. Anton has become as much in demand for his personality and quick wit as for his dancing… and so, without further ado, let's introduce the star of the show!…

    Anton Du Beke's new website - click to view Anton Du Beke's new website - click to view

    The site was designed in a modular fashion, with content panels that can be moved around, added or removed as required. Having scoped out the device-demographics of the site's incredibly broad-based audience, we knew it had to look great and work well on handheld devices such as iPads. And so, we planned it deliberately to present photography-rich, full-screen panels as fan-pleasers in a long, scrolling homepage which can be flicked through to great effect on tablet devices to really get an instant overview of the star.

    Complete with gallery, featured video footage, upcoming events, merchandise plus full, portrait-style inner pages - all fully copywritten by us - the site's a fitting showcase for Mr Showbiz.

    Anton Du Beke's new website - click to view

    Keep Up!

    A celebrity site also needs to have interactivity for the fans, too. And to that end, as well as having a sign-up for Anton's mailing list, we brought his social media profile pages on-brand and integrated their feed feeds into the site: Twitter, Facebook and a new Pinterest feed too (the latter two managed here at Bungalow).

    We built a blog section for the more formal updates we manage for him (including his weekly Strictly performances, this year with Bond girl Fiona Fullerton) - and also included a nifty 'social feed' into the sidebar with all his channels' updates rolled into one scrolling interface, keeping all things current and up-to-date every which way.

    Anton Du Beke's new website - click to view Anton Du Beke's new website - click to view Anton Du Beke's new website - click to view

    The result is a smart, sharp, up-to-date website that's modular, flexible and thoroughly connected.

    Timed to go live on the evening of the first main show - and without any amendments or changes at all - we created an email launch campaign to invite his mailing list to the new site, with another apt line: 'I'm suited… and re-booted'… which made for the perfect catchy tweet to invite his 65,000 twitter followers too!

    Anton loves his new website; he says it's 'absolutely fabulous' and tells us it has been met with a 'tremendous response'. We, too, are just as thrilled!

    Click here to visit antondubeke.tv

    Bungalow are unique in our ability to research, copywrite, image-source and retouch, and design and build a celebrity website without requiring any involvement from the client or their management. We enjoy a rare and privileged level of trust which includes managing their merchandise, prints and order fulfilment along with their blogs and social media.

    If you're looking for a showbiz site, Bungalow are the best in 'the Business'!

    366 Days of Dance

    Friday, September 30, 2011

    As we head into autumn there are two things looming large on the horizon: Strictly Come Dancing… and Christmas. How better to combine the two, than with our professional dancers' calendars!

    Following on from the success of Ian Waite's 'Man for All Seasons' calendar last year, he commissioned us to create a follow-up calendar using photographs from his summer shoot in Majorca.

    Provided with the disk of unedited images, we all got to work whittling them down — Ian choosing his favourites, which we then retouched and laid into our new format design. This year we upped the size to A3 to provide more space for fans to write, still including a couple of bonus pages as per last year's. Striking white-suited images provided the front and back covers, and with the summery shots within, we coined the title the 'Whitehot Calendar' with straplines referencing the 'smouldering looks and year-round heat' on offer — all adding another dimension to the product.

    Ian Waite's 2012 Whitehot Calendar

    Again in wall and desk formats, Ian approved the artwork and we set about preparing print-ready files and creating the renders for his online shop and HTML emailshot to his mailing list. Like last year, each calendar will be signed by Ian nearer to Christmas — in another mammoth session!

    Visit Ian Waite’s online shop here.

    More top billing Strictly clients of ours, Anton Du Beke and Erin Boag were also keen to be there for their fans over '366 days of dance' — and using the images from their 2010 'Puttin' On The Ritz' tour, we created their 2012 calendar with the suitably music-hall title, 'Night and Day'. Their beautiful portraits were used to great effect at A3, showing the exquisite detail in Erin's dresses and we added the starry backdrops from the new website we created for them earlier this year to keep everything on brand and suitably sparkling. Extra pages were added, including a year-to-view planner and full-page print for the Nation's Favourite Ballroom Couple to hand sign.

    Anton & Erin's 2012 Calendar - Night and Day

    With Anton and Erin's approval on the design and layout, we prepped the file for print, created the marketing renders and set the product live on their online shop to coincide with the Strictly Launch Show on the 10th September… simultaneously sending out a beautifully styled HTML email to their mailing list.

    When it comes to marketing, like dancing, it's all in the timing!

    Visit Anton & Erin’s online shop here.

    Step Into The Starlit Domain Of Anton & Erin!

    Wednesday, June 08, 2011

    Household names, national treasures and dance icons, Anton & Erin are one of the most renowned ballroom dancing partnerships since Fred Astaire & Ginger Rogers. As high profile entertainers, the couple are never far from the media spotlight and Bungalow Industries were duly thrilled and honoured to be commissioned by this illustrious couple to give them a brand refresh and website makeover.

    Starting with a beautiful set of studio-based images from Greg King capturing the couple in some lyrical poses, we set to work compiling and editing text, images and video content to ensure the site was rich in fresh media and an authoritative archive of the old. Using Greg's photographs as large as possible to give the fans a real treat, combined with some subtle spotlighting, silvered logotype and starry backdrop, the concept for the site was born.

    Anton & Erin's new homepage

    Followed by an already extensive – and active – fanbase, the site had to provide greater functionality than our previous sites to date and so we integrated a messageboard coined the 'Speakeasy' as a forum for fans to engage with the site, each other, and Anton & Erin too. Complete with a blog, gallery, bookings & events pages, and a print-and-poster-stocked online shop it was developing into a showbiz site of apt style and class!

    Screens from Anton & Erin's new website

    We're particularly proud of the 'Strictly' section. From a splash page of its own introducing the couple in a 'presenterly' manner, you then get to enjoy their celebrity pairings, dances and videos from every series on dancecards portrayed in a cheekily 'Play Your Cards Right' format! No small feat of collation, but the interface certainly kept us amused throughout!

    Play Your Cards Right on Anton & Erin's new Strictly archive

    A pre-launch countdown and sign-up period amassed a mailing list of fans who received a lovely email invitation from Anton & Erin to visit the site when it went live on schedule, 1st June.

    Complimentary comments flooded in to the inaugural blog post – and over twitter too with both @theAntonDuBeke and @ErinBoag having over 15,000 followers apiece and receiving countless tweets of approval. The Speakeasy opened its doors to eager fans posting their thoughts and comments and starting dance topics of their own... and the hits haven't abated.

    We don't mind admitting that it's been particularly exciting to watch the site take on a life of its own!

    With 'Strictly' season soon upon us we have our fingers and toes crossed that Anton & Erin will once again appear as professional dancers – for their 9th series, no less – and that their new website will grow into a lively meeting place for current fans, and help them become fast friends with new followers.

    Keeeeeep Dancing!


    It's Showtime for Strictly's First Lady: Erin Boag!

    Tuesday, September 07, 2010

    Bungalow Industries are delighted to tell you all about the launch of our latest project - the new website for Strictly Come Dancing's Erin Boag!

    Beautifully photographic with magazine-inspired design and layout, and interview-style content, Erin's thrilled with the website - as are her fans who were eager to tweet their approval and post comments to her new blog!

    We were keen from the outset that this site should present Erin as an individual performer with a strong identity beyond that of her professional dance partnership with Anton du Beke and we've created an engaging, informative and interactive site for Erin, her fans and her corporate clients.

    Erin Boag - up close and personal

    It's really rewarding to see it working for her already: Erin is writing and uploading her own blog posts, posting answers to her fans' questions in the Ask Erin section, and managing the enquiries that are coming in via her contact form. It's also the perfect place for her to collate her favourite photographs and YouTubes and have a swish archive of her career. All this, plus the backstage buzz from her live stream of tweets makes for something new to read each time the fans log on.

    Erin Boag's blog and twitter feeds

    We've also included Boag's Boutique - Erin's online shop, containing some lovely prints (produced here, in-house), and Erin will pop in and sign them as required. There are also some super postcard packs that we've put together along with her DVDs... and there's more merchandise to come!

    Erin came to Bungalow after seeing fellow Strictly professional dancer Ian Waite's website - a brand and site we launched last September at the start of the seventh series of the show. Erin is a savvy celebrity and understood the potential held within a great website - not just for giving back to her fans, but also in promoting herself to the corporate events market. And with a powerful back-end system tracking all enquiries, Erin now has more than a website - she has an online business.

    Erin Boag's Booking page and blog

    We're sure that her website will be a great asset for Erin during the 8th series of Strictly Come Dancing which all starts off with a red carpet launch on BBC1 this coming Saturday, 11th September at 6:25pm!

    Bungalow couldn't be more proud and excited to have not just one, but two extremely talented clients on prime-time BBC television this autumn with both Erin and Ian appearing on Strictly. Dust off the glitterball and dry-clean the glad rags - ballroom mania is set to sweep the nation once again!