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    Anton Du Beke - Suited... and Re-booted

    Tuesday, October 08, 2013

    With Strictly season (and fever!) upon us again, we were thrilled to be commissioned to design and build a brand new website for one of its best-loved and well-known stars: Mr Showbiz himself, Anton Du Beke!

    The Background

    Already having designed and built websites for a number of Strictly Come Dancing professional dancers and choreographers, we were very excited to at last have the opportunity to give Anton Du Beke's personal website a Bungalow make-over. Anton was looking for a site that would present him as an all-round showbiz personality, whilst also providing content and interactivity to please his fans too.

    Having worked with Anton & Erin in the past, enjoying a trusted relationship with the stars, once given the nod to proceed with Anton's site were left to our own devices to originate the look, feel and content.

    The Approach

    We had a clear idea of the direction we wanted to take from the outset, having earmarked a centre spread in the Sunday Times magazine some years back featuring some stunning, 'Singing In The Rain' style photos by international celebrity photographer Steve Schofield. Now in charge of the website, and having been given Steve's images to work with… along with some fabulous new images from Gregory Michael King (Anton & Erin's favourite photographer)... bundled with some Bungalow creativity... we had everything we needed to shape the structure and styling of the site.

    We gave Anton a new 'A du B' moniker, with a carefully chosen set of typefaces; coined 'The Entertainer' strap line… Anton loved it... and we set about crafting the site.

    Anton Du Beke's new website - click to view

    Although perhaps best known for appearing in all eleven series of Strictly (in particularly his routines with Ann Widdecombe to an audience of over 12 million, including Royalty and David Cameron), Anton is a regular face on our screens from appearances on daytime television, chat-shows, game shows… even to hosting his own shows: 'Hole In The Wall' and 'Step Up To The Plate'.

    We were keen to combine this diversity with Anton's sharp, sartorial style - as well as his Strictly fame - into a site designed and built to respond to his career as nimbly as his footwork. Anton has become as much in demand for his personality and quick wit as for his dancing… and so, without further ado, let's introduce the star of the show!…

    Anton Du Beke's new website - click to view Anton Du Beke's new website - click to view

    The site was designed in a modular fashion, with content panels that can be moved around, added or removed as required. Having scoped out the device-demographics of the site's incredibly broad-based audience, we knew it had to look great and work well on handheld devices such as iPads. And so, we planned it deliberately to present photography-rich, full-screen panels as fan-pleasers in a long, scrolling homepage which can be flicked through to great effect on tablet devices to really get an instant overview of the star.

    Complete with gallery, featured video footage, upcoming events, merchandise plus full, portrait-style inner pages - all fully copywritten by us - the site's a fitting showcase for Mr Showbiz.

    Anton Du Beke's new website - click to view

    Keep Up!

    A celebrity site also needs to have interactivity for the fans, too. And to that end, as well as having a sign-up for Anton's mailing list, we brought his social media profile pages on-brand and integrated their feed feeds into the site: Twitter, Facebook and a new Pinterest feed too (the latter two managed here at Bungalow).

    We built a blog section for the more formal updates we manage for him (including his weekly Strictly performances, this year with Bond girl Fiona Fullerton) - and also included a nifty 'social feed' into the sidebar with all his channels' updates rolled into one scrolling interface, keeping all things current and up-to-date every which way.

    Anton Du Beke's new website - click to view Anton Du Beke's new website - click to view Anton Du Beke's new website - click to view

    The result is a smart, sharp, up-to-date website that's modular, flexible and thoroughly connected.

    Timed to go live on the evening of the first main show - and without any amendments or changes at all - we created an email launch campaign to invite his mailing list to the new site, with another apt line: 'I'm suited… and re-booted'… which made for the perfect catchy tweet to invite his 65,000 twitter followers too!

    Anton loves his new website; he says it's 'absolutely fabulous' and tells us it has been met with a 'tremendous response'. We, too, are just as thrilled!

    Click here to visit antondubeke.tv

    Bungalow are unique in our ability to research, copywrite, image-source and retouch, and design and build a celebrity website without requiring any involvement from the client or their management. We enjoy a rare and privileged level of trust which includes managing their merchandise, prints and order fulfilment along with their blogs and social media.

    If you're looking for a showbiz site, Bungalow are the best in 'the Business'!