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    Risky Business

    Thursday, September 01, 2011

    Leading light in the provision of Risk Assessment software and systems to businesses nationwide, RiskBase approached Bungalow Industries to rethink the presentation of data and results in their report documents. Not the most glamorous of fields, granted, but certainly of relevance to us (being property-minded) and an interesting opportunity nonetheless with great industry-wide potential.

    We began with Asbestos. RiskBase have devised a unique system for assessors to capture their survey data on tablet devices — such as the iPad — which syncs with their office database from which a report can be automatically compiled and prepared. Experts in user interface (UI) design themselves, their online polish wasn't reflected in their printed materials and they duly commissioned Bungalow to find a new way of reporting the information.

    We took the report to task, firstly having to understand the survey's scope and important legal and technical requirements so we could work out how to present the information in the best possible way. We wanted to give a cleaner, stronger format to the layout, including more visual signals for the key levels of hazard. We even worked hard to understand the algorithms used in the calculations so we could clearly show their customers how raw data translates into risk, hazard… and crucial action lists. Clarity, communication and comprehension were key to turning dry, word-processed documents into engaging, understandable reports.

    Riskbase documents

    RiskBase were delighted with our approach, the format and design we presented and were quick to set us off reformatting their reports for Fire Safety. We went back to basics again, understanding the complexities of the assessments and how to interpret them in order to present the results.

    Again, the layouts were met with approval — and not just by our client RiskBase… but also by the Fire Protection Association, the national regulatory body who will in fact be implementing our formatting into their reports. They requested some subtle customisation to work with their specific datasets, resulting in not just a delighted client but also a step change for risk reporting with Bungalow able to help raise the industry-standard bar.

    Headhunted by Headhunters

    Saturday, August 13, 2011

    Bungalow Industries’ design consultancy talents were recruited by two leading London firms to take their online presences to the next level in brand positioning and engagement.

    Perrett Laver logo

    Having previously worked with premier brand Perrett Laver on their corporate literature, we were called in again this time to redesign their website and reposition their brand, asserting the firm as a leader in executive search globally. Understanding their needs and requirements was vital and a full-on day of back-to-back meetings with the Directors and lead Consultants from each Practice Group was organised to provide a fuller insight into their operation and business goals.

    Fully briefed, we set about devising the new site architecture and design, providing each Practice Group with its own identity derived from the original brand mark — and blueprinting a new site within which the Consultants can come to the fore with their news, views and success stories.

    Perrett Laver - new website screens

    As part of our sweeping revision, we employed a module-based page template which is being implemented phase by phase as their blogging, library of media-bytes and catalogue of global appointments grows. All artwork files and a walk-through site were given to their long-standing developer, Mark Ingman at Valhalla Software who set about building the front end and bolting it onto a bespoke, user-friendly, Content Management System (CMS) for the Consultants to upload positions, track and manage applications, and keep their Practice Group news up to date.

    Perrett Laver - new website screens

    With Phase 1 in place, Perrett Laver are successfully presenting themselves to a wider audience and being commissioned to seek out new talent for positions at the highest levels in companies, institutions and organisations worldwide.

    Society logo

    After crafting the identity for Society in 2009, this progressive search firm came back to Bungalow Industries to commission us to redesign their website's homepage to bring it more up-to-date and inline with their growing client base, charitable activities and social media presence.

    Having not been involved in the original website design, we were eager and excited to be able to roll-out our identity work and vision to create a new dynamic, engaging and social media-savvy interface. Our proposed design was approved without amends, offering a much more customisable layout with hero banners, trailers to content within the site and greater potential for keeping Society's homepage as fresh and current as the team themselves.

    Perrett Laver - new website screens

    As with the Perrett Laver website, changes are being implemented in phases, many in place already and Society have been excitedly tweeting about their site’s relaunch to their growing following!


    Headhunted again, and hot on the heels of our work with Perrett Laver and Society, we were asked to create the identity and website design for a new global recruitment brand soon to enter the market. Keep your eyes on our blog - we'll keep you posted!

    Step Into The Starlit Domain Of Anton & Erin!

    Wednesday, June 08, 2011

    Household names, national treasures and dance icons, Anton & Erin are one of the most renowned ballroom dancing partnerships since Fred Astaire & Ginger Rogers. As high profile entertainers, the couple are never far from the media spotlight and Bungalow Industries were duly thrilled and honoured to be commissioned by this illustrious couple to give them a brand refresh and website makeover.

    Starting with a beautiful set of studio-based images from Greg King capturing the couple in some lyrical poses, we set to work compiling and editing text, images and video content to ensure the site was rich in fresh media and an authoritative archive of the old. Using Greg's photographs as large as possible to give the fans a real treat, combined with some subtle spotlighting, silvered logotype and starry backdrop, the concept for the site was born.

    Anton & Erin's new homepage

    Followed by an already extensive – and active – fanbase, the site had to provide greater functionality than our previous sites to date and so we integrated a messageboard coined the 'Speakeasy' as a forum for fans to engage with the site, each other, and Anton & Erin too. Complete with a blog, gallery, bookings & events pages, and a print-and-poster-stocked online shop it was developing into a showbiz site of apt style and class!

    Screens from Anton & Erin's new website

    We're particularly proud of the 'Strictly' section. From a splash page of its own introducing the couple in a 'presenterly' manner, you then get to enjoy their celebrity pairings, dances and videos from every series on dancecards portrayed in a cheekily 'Play Your Cards Right' format! No small feat of collation, but the interface certainly kept us amused throughout!

    Play Your Cards Right on Anton & Erin's new Strictly archive

    A pre-launch countdown and sign-up period amassed a mailing list of fans who received a lovely email invitation from Anton & Erin to visit the site when it went live on schedule, 1st June.

    Complimentary comments flooded in to the inaugural blog post – and over twitter too with both @theAntonDuBeke and @ErinBoag having over 15,000 followers apiece and receiving countless tweets of approval. The Speakeasy opened its doors to eager fans posting their thoughts and comments and starting dance topics of their own... and the hits haven't abated.

    We don't mind admitting that it's been particularly exciting to watch the site take on a life of its own!

    With 'Strictly' season soon upon us we have our fingers and toes crossed that Anton & Erin will once again appear as professional dancers – for their 9th series, no less – and that their new website will grow into a lively meeting place for current fans, and help them become fast friends with new followers.

    Keeeeeep Dancing!


    On Your Marques!

    Tuesday, March 08, 2011

    2011 started apace with a call from three-times world Salsa champion and choreographer to the stars, Chris Marques. Hot on the heels of his successes in choreographing many of the routines seen on the BBC hit show 'Strictly Come Dancing', French-born Chris had been appointed Artistic Director and Head Judge on TF1's 'Danse Avec Les Stars' – France's equivalent to 'Strictly' – and needed a website up and running in time for the show's press launch.

    Chris Marques website coverpage

    Chris had a clear direction in mind from the outset: he wanted his site to look and feel very magazine-like, loving the approach we took with fellow Strictly professional Erin Boag's website last year. His brief was to take design cues from top gentlemen's style publications and team them up with shots from his latest photoshoot by the fabulous Snooty Fox Images to create magazine-style pages with attitude and impact. As a relative newcomer front-of-camera, the site was to present Chris as a personable expert and authority in his field — the natural choice for the role of Head Judge on this primetime show.

    Chris Marques magazine-style content

    With a striking bilingual 'coverpage' linking through to a media-packed contents page, interview-style spreads (translation to be supplied) and a blog, gallery and contact page, the result is a punchy site that's smart and chic whilst still capturing Chris' quirky personality and latin spirit.

    Known industry-wide as being a perfectionist in his field, we held our breath when we sent the site over to Chris for him to explore... and were thrilled when we received his marks: a full 10 points!

    "The site is AMAZING!!!! Thanks so much for all your hard work!! Everything from the way it looks to the way it's written, just fantastic!"

    Hot-step over to www.chrismarques.com to learn more about Chris Marques and his winning debut on 'Danse Avec Les Stars'!

    25 Festive Numbers

    Tuesday, December 21, 2010
    25 Festive Numbers from the Bungalow - download and play along!

    Season’s Greetings from the Bungalow!

    After such a cracker of a year here at the Bungalow, we wanted to share some original Christmas cheer with our readers and followers! We so enjoyed our yuletide poetry last year that it would have been quite remiss not to have a reprise this year... And, being ones for traditional values, classic tunes and crafty wordplay... we'd like to invite you to have a go at our very own Crossword of 25 Festive Numbers that we've created especially for you this Christmas!

    With a few seasonal verses by way of introduction, our PDF download should provide much musical merriment. We've had great fun listing to our (somewhat extensive!) library of Christmas tunes, selecting favourites old and new, and devising a good mix of clues both quick and cryptic. If you get stuck, there’s a tracklist of hints which we'll release closer to Christmas — but watch out... two of them are red herrings... extra points if you catch them out!

    So download your copy of 25 Festive Numbers... grab yourself a mince pie and some mulled wine... and get sleuthing! We’ll be posting the solution here on our blog on New Year’s Day, and would love it if you'd stop by and add a comment to let us know how you got on!

    25 Festive Numbers PDF
    Click to download 25 Festive Numbers Click for hints! Click for the solution!

    ...And for those of you near & dear, look out for our extra special 2010 Christmas Card popping through your letterboxes soon!

    Wishing you all the merriest of Christmasses, and a truly crackerjack New Year! Scott and David

    Bungalow Christmas Card 2010

    A Man For All Seasons

    Monday, December 13, 2010

    Ever keen to give back to his fans and push his brand and materials that step further, 'Strictly' professional dancer Ian Waite understands the value in maintaining a sharp, polished image. And as 2010 draws to a close, what better next step than a bespoke 2011 Calendar?! Not just a timely gift idea... but also a great marketing & PR opportunity: placing him in everyday line-of-sight of fans and media figures alike for the year ahead. With a vision from the outset of a Calendar that would be stylish, premium and very much on-brand, appealing to his broad demographic and showing versatility beyond his repute as a dancer, Ian commissioned Bungalow to present him as a 'Man For All Seasons'.

    Preview shots from Ian Waite's calendar

    The first step was to organise a new photoshoot and we were all in agreement that Leo at Snooty Fox Images was the natural choice, with his eye for location and visual narrative. We sketched out some initial ideas which Leo developed, refined, and proposed to set against the stunning backdrop of Moor Park, a beautiful stately home in Hertfordshire with opportunities aplenty for some great shots. David accompanied Ian as his stylist and behind-the-scenes photographer, and along with hairstylist Caterina Maiolini, makeup artist Carlo di Caterino, and Leo's assistant, Meriet, the team staged Ian in a storyboard of settings, outfits and scenarios.

    Behind the scenes photographs by David Weston from Ian Waite's 2011 Calendar shoot

    Much fun was had on the shoot - and we were incredibly lucky with the weather which enabled Leo to shoot some impromptu shots in the grounds of the property as well as using its magnificent interior. A beautiful classic Aston Martin was also sourced for the shoot, adding cinematographic panache and reflecting an era of suave sophistication to which Ian is perfectly tailored.

    Armed with the shots straight off camera, Ian came to the Bungalow to shortlist them down to a series of images that worked not only photographically, but that also gave good narrative to the calendar - capturing the character of the moment, each image a good fit to the month portrayed.

    Ian Waite shortlisting his calendar images at Bungalow Industries

    Bungalow then began work on the design: the size, shape, image placement and typography of the calendar - keenly maintaining the sharpness and style of his branding… then working this look into two formats: one sized to hang on the wall and one for the desk. We retouched and polished the images to get the best possible results at the required sizes, and as a final touch included some extra content on bonus pages: a Welcome & New Year message from Ian accompanying another super photo; a photo index with each image entitled to enhance the storytelling for the romantics among his fans; a montage of David's behind-the-scenes shots to share the experience of the shoot; a year-to-view page, and finally a smartly designed back cover with yet another cracking portrait.

    The back page also displays the WellChild logo: Ian is an active supporter of this charity and generously pledged to make a donation from the sale of each and every calendar.

    Artwork completed and approved by Ian, files were then sent to the printer to produce a set of final proofs. This underway, we set about marketing the Calendars to build buzz, excitement... and demand...

    Visuals of Ian Waite's calendars by Bungalow Industries

    Without having the final products in our hands to photograph, we created 3D digital renders instead. These were deployed across the internet in a number of ways: we prepared the listings on Ian's online shop for which we wrote the detailed descriptions & set the pricing; we then updated his home page with a large promotional graphic to inform every visitor to his site; we designed a HTML email and sent this out to all subscribers on his email list (carefully tracking its impact and responses), and then began plugging it on Twitter to Ian's 12,500+ followers. The influx of orders began immediately!

    With proofs signed-off, calendars were literally 'hot' off the press - those summer months in particular! And adding to their value and appeal, Ian signed the cover of each one before they were shrink-wrapped.

    Ian Waite signing his 2011 Calendars

    We coordinated the signing, print management and packaging of all the orders including arranging international shipping for his overseas sales, and were very grateful to Paul at Print Synergy for pulling out the stops ensuring we could ship the first batch in time for the 'Strictly Come Dancing' semi-final!

    Great feedback is already appearing on Twitter as excited fans' parcels are arriving, and those who've opened them (unable to wait until Christmas!) are already tweeting their favourite months directly to Ian. They're generating new sales as a result, too, so much so that demand will soon outstrip supply and another print run will be needed.

    We're thrilled with the result: a really stunning, premium product! Ian, too, is delighted, and he's already thinking about locations for shooting his 2012 Calendar! If you'd like to 'Make a date with Ian Waite', visit his online shop here - but be quick... supplies are 'Strictly' limited!

    Media makeover keeps Ian Waite a step ahead!

    Saturday, November 27, 2010

    It's been just over a year since we launched Strictly Come Dancing star Ian Waite's much admired website, and with a set of new images from his 2011 calendar photoshoot, countless hours of YouTube footage and stacks of new personal and publicity photographs, it was time for a refresh!

    Ian Waite's new homepage

    Bungalow set about rebuilding the back-end of the site to better enable more dynamically driven content and to make the site feel fresher to returning visitors. Making full use of the new photographs taken by Leo at Snooty Fox, we set them as full-page backgrounds on random rotation overlaid by news, media and promotional modules: 'Next appearing at...', featured footage, photos, tweets and promos for advertising his services and merchandise to his loyal fans, booking agents and corporate clients alike. We included a frequency controlled pop-over initially plugging Ian's 2011 calendar but which can swap out to spotlight other promotions, and we also included links for Facebook and Twitter to encourage fans to spread Ian's news across key social media networks.

    Then, to bring the media sections up to date – and in fact, fuller than any other celebrity website we'd come across in our work – over 140 new photographs were diligently sourced, sized & captioned, plus a whole videography of YouTubes compiled and categorised by Strictly Series, tours, interviews etc. to ensure Ian's site remains the definitive source of information for his fans – and a compelling extended showreel for the press, media and future clients too.

    Ian Waite's website refresh - with a media-rich homepage and HTML emailshot

    With the updates uploaded, tweets went out to all Ian's 12,500 followers and we designed a lovely HTML email for Ian's mailing list to ring out the changes... and to give yet another gentle plug for his Calendar in good time for the last Christmas post!

    ...Have you ordered yours?!...

    Take a look at Ian Waite's website here, and read more about our work with Ian in our Case Study.

    Good Work For All - It's Business in the Community

    Friday, October 29, 2010

    Business in the Community, one of HRH The Prince of Wales' charities, commissioned Bungalow to design two publications for their latest initiative in CSR: Work Inclusion - best business practices that support those furthest from the labour market to build successful working lives.

    Previously having designed large technical publications for HRH's International Business Leaders' Forum, BITC were confident in giving us creative license to produce their 80-page Toolkit and its 8-page Executive Summary on-brand, on budget, and on time.

    Business In The Community - BITC BITC Work Inclusion Toolkit and Executive Summary

    Designed to present and clearly communicate the business case, social case, steps involved plus case studies from leading proponents including Marks & Spencer and Royal Mail, the resultant Toolkit is a unique and keystone publication. It's a practical guide to developing a Work Inclusion initiative as a strategic part of talent management, recruitment, staff retention or corporate responsibility.

    BITC Work Inclusion Toolkit sample pages

    BITC are thrilled with the result, valuing our approach, interpretation and attention to detail in creating a user-friendly and easily navigable publication - and we're delighted to have been able to assist in this landmark campaign.

    Whilst registration is required to access the online Toolkit itself, the Executive Summary is available to download from BITC's website here.

    It's Showtime for Strictly's First Lady: Erin Boag!

    Tuesday, September 07, 2010

    Bungalow Industries are delighted to tell you all about the launch of our latest project - the new website for Strictly Come Dancing's Erin Boag!

    Beautifully photographic with magazine-inspired design and layout, and interview-style content, Erin's thrilled with the website - as are her fans who were eager to tweet their approval and post comments to her new blog!

    We were keen from the outset that this site should present Erin as an individual performer with a strong identity beyond that of her professional dance partnership with Anton du Beke and we've created an engaging, informative and interactive site for Erin, her fans and her corporate clients.

    Erin Boag - up close and personal

    It's really rewarding to see it working for her already: Erin is writing and uploading her own blog posts, posting answers to her fans' questions in the Ask Erin section, and managing the enquiries that are coming in via her contact form. It's also the perfect place for her to collate her favourite photographs and YouTubes and have a swish archive of her career. All this, plus the backstage buzz from her live stream of tweets makes for something new to read each time the fans log on.

    Erin Boag's blog and twitter feeds

    We've also included Boag's Boutique - Erin's online shop, containing some lovely prints (produced here, in-house), and Erin will pop in and sign them as required. There are also some super postcard packs that we've put together along with her DVDs... and there's more merchandise to come!

    Erin came to Bungalow after seeing fellow Strictly professional dancer Ian Waite's website - a brand and site we launched last September at the start of the seventh series of the show. Erin is a savvy celebrity and understood the potential held within a great website - not just for giving back to her fans, but also in promoting herself to the corporate events market. And with a powerful back-end system tracking all enquiries, Erin now has more than a website - she has an online business.

    Erin Boag's Booking page and blog

    We're sure that her website will be a great asset for Erin during the 8th series of Strictly Come Dancing which all starts off with a red carpet launch on BBC1 this coming Saturday, 11th September at 6:25pm!

    Bungalow couldn't be more proud and excited to have not just one, but two extremely talented clients on prime-time BBC television this autumn with both Erin and Ian appearing on Strictly. Dust off the glitterball and dry-clean the glad rags - ballroom mania is set to sweep the nation once again!


    Prospect PhD: the higher degree of marketing

    Monday, July 19, 2010

    Bungalow crafted the PhD identity for Berkshire-based Prospect Estate Agency back in 2006, elevating their existing Premier Homes of Distinction department to a property brand with refinement, style, a stronger position and larger market share. Originating straplines to hit the sweetspot of its target demographic and a visual style to spotlight properties across web, print, newspress and magazines such as Berkshire Life, our innate understanding of property enabled us to precisely position the PhD brand to target those vendors seeking 'a higher degree of marketing.'

    Having copywritten and designed the original marketing ourselves at the brand's inception - indeed, defining the service - it was only natural that PhD commissioned us once again to give their marketing brochure a makeover: expanding on, and refreshing the content to reflect their now-established approach and the increasing calibre of instructions gained. Flick through the brochure here.

    Prospect PhD Marketing Brochure, Design & copywriting by Bungalow Industries

    With the brand's growing market presence and track record, Bungalow are regularly called in to help present PhD's top-end properties at their very best. From the interior photography to the design, layout, captioning and copywriting, Bungalow's approach to property brochures helps convey the real character of a home. Combining creativity with property know-how, we produce brochures that go beyond agents' standard offerings and provide a more compelling narrative for prospective purchasers to engage with.

    PhD's 2010 marketing brochure has helped provide several £1m+  instructions for us to work with, including Roxburgh, this lovely property in Ascot, Berkshire, valued at £3.7million:

    Prospect Phd marketing brochure for Roxburgh, photography & design by Bungalow Industries

    Our service goes beyond the traditional hard-copy brochure: we also provide a smart online gallery for the vendor to share with their friends and family, along with interactive e-brochures which can be distributed at the click of a button by email or tweet. Click the images to flick through the brochures.

    Prospect Phd marketing brochure for Badgers Wood, photography & design by Bungalow Industries Prospect Phd marketing brochure for Copse Lodge, photography & design by Bungalow Industries

    Premier homes, by definition, are individual and each deserves a bespoke approach to its presentation and marketing. A compelling and engaging brochure not only adds great value to any Estate Agent's service, it acts as a persuasive selling tool to vendors and enhances the experience for vendor and purchaser alike.

    From the brand identity and marketing materials to the presentation of its prestige homes, Bungalow Industries has delivered a unique and market-leading Estate Agency brand in Prospect PhD.

    Read more about our work with Prospect Estate Agency here, and if you'd like to elevate your premier property brand, are interested in our property photography, or would like marketing materials to sell your property privately, call Bungalow Industries on 0845 60 11 470.