Case studies
Setting the cogs in motion for Cranston Cognition

Start-up executive coaching business with a brand identity and materials to gain recognition.

Kareen Cranston came to Bungalow Industries via recommendation wishing to create and build her new coaching business.

She commissioned us to craft a strong brand identity, materials and website, and an online business for targeted email marketing that she could run herself. Her legal and commercial background provided the target sectors for her new venture and having a strong brand was key to opening these doors.

Look and feel

From our first meeting with Kareen, it was clear her vibrant and colorful approach should be a starting point for her new business' corporate identity.

Taking our inspiration from her personality and passion for her work we devised an identity to portray this with a graphic device representative of the mechanics of her work, and a most proper typeface for corporate credibility.

Working mostly in one-to-one sessions with her clients on their business, legal or personal matters - their underlying cognitive thought processes gave rise to our suggesting the business name: Cranston Cognition - and indeed the tagline, re:Cognising potential to cleverly reflect her coaching outcome. The cog device added a visual layer of reference.

Positive & Engaging

Simple silhouettes complement the brand's vibrant colour palette and assert the confidentiality of her work.

Speech bubbles and large quotes reflect the importance of communication and begin to create a feel of interaction and mentoring.

The use of colour, type and graphics in equal measure also help appeal to visitors' varied learning styles - and also ensure Kareen's brand is clearly distinctive from - and more memorable than - her competitors'.

Applying the brand identity to the website has created a captivating site - and one which her clients comment gives her a well-established air.

Bungalow undertook the copywriting for the website - our background knowledge augmented by reading specific coaching industry manuals and providing web-friendly edited summaries.

The site has a facility to sign up for Kareen's newsletter and the back-end has a Customer Relationship Management system with email marketing facility that Kareen can manage herself to take full control of her online business.

Visit Cranston Cognition

Sales Materials

A complete suite of services documents detailing the coaching programs available under her three disciplines.

Strongly branded and beautifully typeset for maximum professional impact.

Brand Collateral

Smart, stylish and on-brand - Kareen's stationery suite is bold and memorable and sure to help her communications leave a lasting impression.

Even Kareen's CV has been designed and typeset to present a cohesive professionalism to impress and engage with individuals and corporate clients alike.

Calls to Action

eMailshots - right on target

Postcard-sized flyers enable her to leave more than just a business card when she visits potential clients and agencies to attract new enquiries.

Crucially, Kareen's website enables her to create HTML emails with Cranston Cognition templates to target her entire database of subscribers - and the system enables her to track the response to see and measure the demand for each of her services.

Digital marketing like this is a powerful, eco-friendly and cost effect system to enable her to strategise her business in real time.

testimonial from Kareen Cranston, Cranston Cognition

Bungalow Industries were recommended to me by a previous client and I am so glad that I used them!

They really get to know who you are and what your business is about before they even start designing, so that the end product is a uniquely crafted brand and website that reflects you and your business.

They offer a full end to end friendly service which continues after launch, until you are comfortable to go it alone. My website is now an important business asset to me and is often the difference between winning new business and not.

Kareen Cranston
director, Cranston Cognition
Kareen Cranston, proprietor of Cranston Cognition