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    On Your Marques!

    Tuesday, March 08, 2011

    2011 started apace with a call from three-times world Salsa champion and choreographer to the stars, Chris Marques. Hot on the heels of his successes in choreographing many of the routines seen on the BBC hit show 'Strictly Come Dancing', French-born Chris had been appointed Artistic Director and Head Judge on TF1's 'Danse Avec Les Stars' – France's equivalent to 'Strictly' – and needed a website up and running in time for the show's press launch.

    Chris Marques website coverpage

    Chris had a clear direction in mind from the outset: he wanted his site to look and feel very magazine-like, loving the approach we took with fellow Strictly professional Erin Boag's website last year. His brief was to take design cues from top gentlemen's style publications and team them up with shots from his latest photoshoot by the fabulous Snooty Fox Images to create magazine-style pages with attitude and impact. As a relative newcomer front-of-camera, the site was to present Chris as a personable expert and authority in his field — the natural choice for the role of Head Judge on this primetime show.

    Chris Marques magazine-style content

    With a striking bilingual 'coverpage' linking through to a media-packed contents page, interview-style spreads (translation to be supplied) and a blog, gallery and contact page, the result is a punchy site that's smart and chic whilst still capturing Chris' quirky personality and latin spirit.

    Known industry-wide as being a perfectionist in his field, we held our breath when we sent the site over to Chris for him to explore... and were thrilled when we received his marks: a full 10 points!

    "The site is AMAZING!!!! Thanks so much for all your hard work!! Everything from the way it looks to the way it's written, just fantastic!"

    Hot-step over to www.chrismarques.com to learn more about Chris Marques and his winning debut on 'Danse Avec Les Stars'!

    A Man For All Seasons

    Monday, December 13, 2010

    Ever keen to give back to his fans and push his brand and materials that step further, 'Strictly' professional dancer Ian Waite understands the value in maintaining a sharp, polished image. And as 2010 draws to a close, what better next step than a bespoke 2011 Calendar?! Not just a timely gift idea... but also a great marketing & PR opportunity: placing him in everyday line-of-sight of fans and media figures alike for the year ahead. With a vision from the outset of a Calendar that would be stylish, premium and very much on-brand, appealing to his broad demographic and showing versatility beyond his repute as a dancer, Ian commissioned Bungalow to present him as a 'Man For All Seasons'.

    Preview shots from Ian Waite's calendar

    The first step was to organise a new photoshoot and we were all in agreement that Leo at Snooty Fox Images was the natural choice, with his eye for location and visual narrative. We sketched out some initial ideas which Leo developed, refined, and proposed to set against the stunning backdrop of Moor Park, a beautiful stately home in Hertfordshire with opportunities aplenty for some great shots. David accompanied Ian as his stylist and behind-the-scenes photographer, and along with hairstylist Caterina Maiolini, makeup artist Carlo di Caterino, and Leo's assistant, Meriet, the team staged Ian in a storyboard of settings, outfits and scenarios.

    Behind the scenes photographs by David Weston from Ian Waite's 2011 Calendar shoot

    Much fun was had on the shoot - and we were incredibly lucky with the weather which enabled Leo to shoot some impromptu shots in the grounds of the property as well as using its magnificent interior. A beautiful classic Aston Martin was also sourced for the shoot, adding cinematographic panache and reflecting an era of suave sophistication to which Ian is perfectly tailored.

    Armed with the shots straight off camera, Ian came to the Bungalow to shortlist them down to a series of images that worked not only photographically, but that also gave good narrative to the calendar - capturing the character of the moment, each image a good fit to the month portrayed.

    Ian Waite shortlisting his calendar images at Bungalow Industries

    Bungalow then began work on the design: the size, shape, image placement and typography of the calendar - keenly maintaining the sharpness and style of his branding… then working this look into two formats: one sized to hang on the wall and one for the desk. We retouched and polished the images to get the best possible results at the required sizes, and as a final touch included some extra content on bonus pages: a Welcome & New Year message from Ian accompanying another super photo; a photo index with each image entitled to enhance the storytelling for the romantics among his fans; a montage of David's behind-the-scenes shots to share the experience of the shoot; a year-to-view page, and finally a smartly designed back cover with yet another cracking portrait.

    The back page also displays the WellChild logo: Ian is an active supporter of this charity and generously pledged to make a donation from the sale of each and every calendar.

    Artwork completed and approved by Ian, files were then sent to the printer to produce a set of final proofs. This underway, we set about marketing the Calendars to build buzz, excitement... and demand...

    Visuals of Ian Waite's calendars by Bungalow Industries

    Without having the final products in our hands to photograph, we created 3D digital renders instead. These were deployed across the internet in a number of ways: we prepared the listings on Ian's online shop for which we wrote the detailed descriptions & set the pricing; we then updated his home page with a large promotional graphic to inform every visitor to his site; we designed a HTML email and sent this out to all subscribers on his email list (carefully tracking its impact and responses), and then began plugging it on Twitter to Ian's 12,500+ followers. The influx of orders began immediately!

    With proofs signed-off, calendars were literally 'hot' off the press - those summer months in particular! And adding to their value and appeal, Ian signed the cover of each one before they were shrink-wrapped.

    Ian Waite signing his 2011 Calendars

    We coordinated the signing, print management and packaging of all the orders including arranging international shipping for his overseas sales, and were very grateful to Paul at Print Synergy for pulling out the stops ensuring we could ship the first batch in time for the 'Strictly Come Dancing' semi-final!

    Great feedback is already appearing on Twitter as excited fans' parcels are arriving, and those who've opened them (unable to wait until Christmas!) are already tweeting their favourite months directly to Ian. They're generating new sales as a result, too, so much so that demand will soon outstrip supply and another print run will be needed.

    We're thrilled with the result: a really stunning, premium product! Ian, too, is delighted, and he's already thinking about locations for shooting his 2012 Calendar! If you'd like to 'Make a date with Ian Waite', visit his online shop here - but be quick... supplies are 'Strictly' limited!

    Media makeover keeps Ian Waite a step ahead!

    Saturday, November 27, 2010

    It's been just over a year since we launched Strictly Come Dancing star Ian Waite's much admired website, and with a set of new images from his 2011 calendar photoshoot, countless hours of YouTube footage and stacks of new personal and publicity photographs, it was time for a refresh!

    Ian Waite's new homepage

    Bungalow set about rebuilding the back-end of the site to better enable more dynamically driven content and to make the site feel fresher to returning visitors. Making full use of the new photographs taken by Leo at Snooty Fox, we set them as full-page backgrounds on random rotation overlaid by news, media and promotional modules: 'Next appearing at...', featured footage, photos, tweets and promos for advertising his services and merchandise to his loyal fans, booking agents and corporate clients alike. We included a frequency controlled pop-over initially plugging Ian's 2011 calendar but which can swap out to spotlight other promotions, and we also included links for Facebook and Twitter to encourage fans to spread Ian's news across key social media networks.

    Then, to bring the media sections up to date – and in fact, fuller than any other celebrity website we'd come across in our work – over 140 new photographs were diligently sourced, sized & captioned, plus a whole videography of YouTubes compiled and categorised by Strictly Series, tours, interviews etc. to ensure Ian's site remains the definitive source of information for his fans – and a compelling extended showreel for the press, media and future clients too.

    Ian Waite's website refresh - with a media-rich homepage and HTML emailshot

    With the updates uploaded, tweets went out to all Ian's 12,500 followers and we designed a lovely HTML email for Ian's mailing list to ring out the changes... and to give yet another gentle plug for his Calendar in good time for the last Christmas post!

    ...Have you ordered yours?!...

    Take a look at Ian Waite's website here, and read more about our work with Ian in our Case Study.

    Good Work For All - It's Business in the Community

    Friday, October 29, 2010

    Business in the Community, one of HRH The Prince of Wales' charities, commissioned Bungalow to design two publications for their latest initiative in CSR: Work Inclusion - best business practices that support those furthest from the labour market to build successful working lives.

    Previously having designed large technical publications for HRH's International Business Leaders' Forum, BITC were confident in giving us creative license to produce their 80-page Toolkit and its 8-page Executive Summary on-brand, on budget, and on time.


    Business In The Community - BITC BITC Work Inclusion Toolkit and Executive Summary

    Designed to present and clearly communicate the business case, social case, steps involved plus case studies from leading proponents including Marks & Spencer and Royal Mail, the resultant Toolkit is a unique and keystone publication. It's a practical guide to developing a Work Inclusion initiative as a strategic part of talent management, recruitment, staff retention or corporate responsibility.

    BITC Work Inclusion Toolkit sample pages

    BITC are thrilled with the result, valuing our approach, interpretation and attention to detail in creating a user-friendly and easily navigable publication - and we're delighted to have been able to assist in this landmark campaign.

    Whilst registration is required to access the online Toolkit itself, the Executive Summary is available to download from BITC's website here.

    It's Showtime for Strictly's First Lady: Erin Boag!

    Tuesday, September 07, 2010

    Bungalow Industries are delighted to tell you all about the launch of our latest project - the new website for Strictly Come Dancing's Erin Boag!

    Beautifully photographic with magazine-inspired design and layout, and interview-style content, Erin's thrilled with the website - as are her fans who were eager to tweet their approval and post comments to her new blog!

    We were keen from the outset that this site should present Erin as an individual performer with a strong identity beyond that of her professional dance partnership with Anton du Beke and we've created an engaging, informative and interactive site for Erin, her fans and her corporate clients.

    Erin Boag - up close and personal

    It's really rewarding to see it working for her already: Erin is writing and uploading her own blog posts, posting answers to her fans' questions in the Ask Erin section, and managing the enquiries that are coming in via her contact form. It's also the perfect place for her to collate her favourite photographs and YouTubes and have a swish archive of her career. All this, plus the backstage buzz from her live stream of tweets makes for something new to read each time the fans log on.

    Erin Boag's blog and twitter feeds

    We've also included Boag's Boutique - Erin's online shop, containing some lovely prints (produced here, in-house), and Erin will pop in and sign them as required. There are also some super postcard packs that we've put together along with her DVDs... and there's more merchandise to come!

    Erin came to Bungalow after seeing fellow Strictly professional dancer Ian Waite's website - a brand and site we launched last September at the start of the seventh series of the show. Erin is a savvy celebrity and understood the potential held within a great website - not just for giving back to her fans, but also in promoting herself to the corporate events market. And with a powerful back-end system tracking all enquiries, Erin now has more than a website - she has an online business.

    Erin Boag's Booking page and blog

    We're sure that her website will be a great asset for Erin during the 8th series of Strictly Come Dancing which all starts off with a red carpet launch on BBC1 this coming Saturday, 11th September at 6:25pm!

    Bungalow couldn't be more proud and excited to have not just one, but two extremely talented clients on prime-time BBC television this autumn with both Erin and Ian appearing on Strictly. Dust off the glitterball and dry-clean the glad rags - ballroom mania is set to sweep the nation once again!

    www.erinboag.com

    Prospect PhD: the higher degree of marketing

    Monday, July 19, 2010

    Bungalow crafted the PhD identity for Berkshire-based Prospect Estate Agency back in 2006, elevating their existing Premier Homes of Distinction department to a property brand with refinement, style, a stronger position and larger market share. Originating straplines to hit the sweetspot of its target demographic and a visual style to spotlight properties across web, print, newspress and magazines such as Berkshire Life, our innate understanding of property enabled us to precisely position the PhD brand to target those vendors seeking 'a higher degree of marketing.'

    Having copywritten and designed the original marketing ourselves at the brand's inception - indeed, defining the service - it was only natural that PhD commissioned us once again to give their marketing brochure a makeover: expanding on, and refreshing the content to reflect their now-established approach and the increasing calibre of instructions gained. Flick through the brochure here.

    Prospect PhD Marketing Brochure, Design & copywriting by Bungalow Industries

    With the brand's growing market presence and track record, Bungalow are regularly called in to help present PhD's top-end properties at their very best. From the interior photography to the design, layout, captioning and copywriting, Bungalow's approach to property brochures helps convey the real character of a home. Combining creativity with property know-how, we produce brochures that go beyond agents' standard offerings and provide a more compelling narrative for prospective purchasers to engage with.

    PhD's 2010 marketing brochure has helped provide several £1m+  instructions for us to work with, including Roxburgh, this lovely property in Ascot, Berkshire, valued at £3.7million:

    Prospect Phd marketing brochure for Roxburgh, photography & design by Bungalow Industries

    Our service goes beyond the traditional hard-copy brochure: we also provide a smart online gallery for the vendor to share with their friends and family, along with interactive e-brochures which can be distributed at the click of a button by email or tweet. Click the images to flick through the brochures.

    Prospect Phd marketing brochure for Badgers Wood, photography & design by Bungalow Industries Prospect Phd marketing brochure for Copse Lodge, photography & design by Bungalow Industries

    Premier homes, by definition, are individual and each deserves a bespoke approach to its presentation and marketing. A compelling and engaging brochure not only adds great value to any Estate Agent's service, it acts as a persuasive selling tool to vendors and enhances the experience for vendor and purchaser alike.

    From the brand identity and marketing materials to the presentation of its prestige homes, Bungalow Industries has delivered a unique and market-leading Estate Agency brand in Prospect PhD.

    Read more about our work with Prospect Estate Agency here, and if you'd like to elevate your premier property brand, are interested in our property photography, or would like marketing materials to sell your property privately, call Bungalow Industries on 0845 60 11 470.

    Homing in on London

    Tuesday, March 23, 2010

    After Bungalow helped property-services entrepreneur Damien Knight breathe life into his PurpleGroup brand and website, demand went through the roof. And not just from other property professionals, but from domestic customers too who were clearly engaged by his brand and its core messages. So much so, in fact, that Damien came straight back to Bungalow to launch another business! Following our advice on a clear, transparent name for the company, London Property Inspections was born and Bungalow set about the brand identity and website design.

    In fairness, Damien was testing the water somewhat with this venture - he knew the demand was there, but was unsure as to where his focus should lie - trade or consumer.  So, given timescale, brief and budget in measures equally tight, Bungalow set to.

    London Property Inspections - website, brochure and van livery

    The resultant site has hit the spot. Conversion rates (#visits with purchase ÷ #visits without purchase) are phenomenal (greater than 50%) and LPI is fast becoming the provider of choice for property services in and around London. In fact, a Trade-only division has since been set up and both sites are constantly being expanded and updated to accommodate the unwavering demand.

    www.londonpropertyinspections.co.uk

    Home page renovations for a property pro

    Monday, February 15, 2010

    It's always exciting - and rewarding too - when a one-off job leads on to a more involved and extensive project.  That's exactly what happened when entrepreneur and property pro Damien Knight came to Bungalow to liven up the website of his company PurpleGroup.  Whilst offering a fantastic service - HIPs, EPCs, and all the necessary gas and electricity servicing & certification for landlords - all at industry beating prices, he felt his existing website wasn't fully engaging with his customers.

    Using our property know-how and gaining a fuller understanding of the customer base Damien wanted to target, we got to work expanding his existing brand identity to create a slideshow of banners for his homepage using strong visuals and catchy hooks. 

    They met with such approval that we were commissioned to create a livery for their fleet of vans, set up a Twitter page (starting them off following over 600 industry players - and potential clients), an email marketing campaign, provide consultancy on his website's usability and layout... and finally, to bring all this together in a smart, sharp corporate booklet showcasing their great ethos, services and resources. Damien's as thrilled as we are with it and we set it up as an e-brochure so he can impress new contacts as easily and quickly as sending a tweet or an email.

    The growth of PurpleGroup's brand and collateral - matching Damien's vision with Bungalow's creativity and insight - has resulted in a new confidence and professionalism for his business - along with a strategic partnership that's all set to grow from strength to strength.

    www.purplegroup.co.uk

    Purple Group commissioned Bungalow Industries to bring life to their brand across a range of media and materials Purple Group marketing booklet designed and copywritten by Bungalow Industries

    If you'd like to add weight to your brand and increase your momentum in the marketplace, call us at Bungalow Industries on 0845 60 11 470 to discuss the possibilities!

    Sign up... it's Ian Waite!

    Monday, December 21, 2009

    Busy day at the Bungalow with special guest Ian Waite stopping by to sign some more prints for his online shop. We print them all especially to order and he pops in to sign each one personally when his schedule permits! This batch will just catch the last post for Christmas... we'd best hot-foot it to the post office!


    ...meanwhile... quickstep across to Ian's blog and download the fab-u-lous Christmas card we've designed for him to send his fans!
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