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    366 Days of Dance

    Friday, September 30, 2011

    As we head into autumn there are two things looming large on the horizon: Strictly Come Dancing… and Christmas. How better to combine the two, than with our professional dancers' calendars!

    Following on from the success of Ian Waite's 'Man for All Seasons' calendar last year, he commissioned us to create a follow-up calendar using photographs from his summer shoot in Majorca.

    Provided with the disk of unedited images, we all got to work whittling them down — Ian choosing his favourites, which we then retouched and laid into our new format design. This year we upped the size to A3 to provide more space for fans to write, still including a couple of bonus pages as per last year's. Striking white-suited images provided the front and back covers, and with the summery shots within, we coined the title the 'Whitehot Calendar' with straplines referencing the 'smouldering looks and year-round heat' on offer — all adding another dimension to the product.

    Ian Waite's 2012 Whitehot Calendar

    Again in wall and desk formats, Ian approved the artwork and we set about preparing print-ready files and creating the renders for his online shop and HTML emailshot to his mailing list. Like last year, each calendar will be signed by Ian nearer to Christmas — in another mammoth session!

    Visit Ian Waite’s online shop here.

    More top billing Strictly clients of ours, Anton Du Beke and Erin Boag were also keen to be there for their fans over '366 days of dance' — and using the images from their 2010 'Puttin' On The Ritz' tour, we created their 2012 calendar with the suitably music-hall title, 'Night and Day'. Their beautiful portraits were used to great effect at A3, showing the exquisite detail in Erin's dresses and we added the starry backdrops from the new website we created for them earlier this year to keep everything on brand and suitably sparkling. Extra pages were added, including a year-to-view planner and full-page print for the Nation's Favourite Ballroom Couple to hand sign.

    Anton & Erin's 2012 Calendar - Night and Day

    With Anton and Erin's approval on the design and layout, we prepped the file for print, created the marketing renders and set the product live on their online shop to coincide with the Strictly Launch Show on the 10th September… simultaneously sending out a beautifully styled HTML email to their mailing list.

    When it comes to marketing, like dancing, it's all in the timing!

    Visit Anton & Erin’s online shop here.

    A Man For All Seasons

    Monday, December 13, 2010

    Ever keen to give back to his fans and push his brand and materials that step further, 'Strictly' professional dancer Ian Waite understands the value in maintaining a sharp, polished image. And as 2010 draws to a close, what better next step than a bespoke 2011 Calendar?! Not just a timely gift idea... but also a great marketing & PR opportunity: placing him in everyday line-of-sight of fans and media figures alike for the year ahead. With a vision from the outset of a Calendar that would be stylish, premium and very much on-brand, appealing to his broad demographic and showing versatility beyond his repute as a dancer, Ian commissioned Bungalow to present him as a 'Man For All Seasons'.

    Preview shots from Ian Waite's calendar

    The first step was to organise a new photoshoot and we were all in agreement that Leo at Snooty Fox Images was the natural choice, with his eye for location and visual narrative. We sketched out some initial ideas which Leo developed, refined, and proposed to set against the stunning backdrop of Moor Park, a beautiful stately home in Hertfordshire with opportunities aplenty for some great shots. David accompanied Ian as his stylist and behind-the-scenes photographer, and along with hairstylist Caterina Maiolini, makeup artist Carlo di Caterino, and Leo's assistant, Meriet, the team staged Ian in a storyboard of settings, outfits and scenarios.

    Behind the scenes photographs by David Weston from Ian Waite's 2011 Calendar shoot

    Much fun was had on the shoot - and we were incredibly lucky with the weather which enabled Leo to shoot some impromptu shots in the grounds of the property as well as using its magnificent interior. A beautiful classic Aston Martin was also sourced for the shoot, adding cinematographic panache and reflecting an era of suave sophistication to which Ian is perfectly tailored.

    Armed with the shots straight off camera, Ian came to the Bungalow to shortlist them down to a series of images that worked not only photographically, but that also gave good narrative to the calendar - capturing the character of the moment, each image a good fit to the month portrayed.

    Ian Waite shortlisting his calendar images at Bungalow Industries

    Bungalow then began work on the design: the size, shape, image placement and typography of the calendar - keenly maintaining the sharpness and style of his branding… then working this look into two formats: one sized to hang on the wall and one for the desk. We retouched and polished the images to get the best possible results at the required sizes, and as a final touch included some extra content on bonus pages: a Welcome & New Year message from Ian accompanying another super photo; a photo index with each image entitled to enhance the storytelling for the romantics among his fans; a montage of David's behind-the-scenes shots to share the experience of the shoot; a year-to-view page, and finally a smartly designed back cover with yet another cracking portrait.

    The back page also displays the WellChild logo: Ian is an active supporter of this charity and generously pledged to make a donation from the sale of each and every calendar.

    Artwork completed and approved by Ian, files were then sent to the printer to produce a set of final proofs. This underway, we set about marketing the Calendars to build buzz, excitement... and demand...

    Visuals of Ian Waite's calendars by Bungalow Industries

    Without having the final products in our hands to photograph, we created 3D digital renders instead. These were deployed across the internet in a number of ways: we prepared the listings on Ian's online shop for which we wrote the detailed descriptions & set the pricing; we then updated his home page with a large promotional graphic to inform every visitor to his site; we designed a HTML email and sent this out to all subscribers on his email list (carefully tracking its impact and responses), and then began plugging it on Twitter to Ian's 12,500+ followers. The influx of orders began immediately!

    With proofs signed-off, calendars were literally 'hot' off the press - those summer months in particular! And adding to their value and appeal, Ian signed the cover of each one before they were shrink-wrapped.

    Ian Waite signing his 2011 Calendars

    We coordinated the signing, print management and packaging of all the orders including arranging international shipping for his overseas sales, and were very grateful to Paul at Print Synergy for pulling out the stops ensuring we could ship the first batch in time for the 'Strictly Come Dancing' semi-final!

    Great feedback is already appearing on Twitter as excited fans' parcels are arriving, and those who've opened them (unable to wait until Christmas!) are already tweeting their favourite months directly to Ian. They're generating new sales as a result, too, so much so that demand will soon outstrip supply and another print run will be needed.

    We're thrilled with the result: a really stunning, premium product! Ian, too, is delighted, and he's already thinking about locations for shooting his 2012 Calendar! If you'd like to 'Make a date with Ian Waite', visit his online shop here - but be quick... supplies are 'Strictly' limited!

    Media makeover keeps Ian Waite a step ahead!

    Saturday, November 27, 2010

    It's been just over a year since we launched Strictly Come Dancing star Ian Waite's much admired website, and with a set of new images from his 2011 calendar photoshoot, countless hours of YouTube footage and stacks of new personal and publicity photographs, it was time for a refresh!

    Ian Waite's new homepage

    Bungalow set about rebuilding the back-end of the site to better enable more dynamically driven content and to make the site feel fresher to returning visitors. Making full use of the new photographs taken by Leo at Snooty Fox, we set them as full-page backgrounds on random rotation overlaid by news, media and promotional modules: 'Next appearing at...', featured footage, photos, tweets and promos for advertising his services and merchandise to his loyal fans, booking agents and corporate clients alike. We included a frequency controlled pop-over initially plugging Ian's 2011 calendar but which can swap out to spotlight other promotions, and we also included links for Facebook and Twitter to encourage fans to spread Ian's news across key social media networks.

    Then, to bring the media sections up to date – and in fact, fuller than any other celebrity website we'd come across in our work – over 140 new photographs were diligently sourced, sized & captioned, plus a whole videography of YouTubes compiled and categorised by Strictly Series, tours, interviews etc. to ensure Ian's site remains the definitive source of information for his fans – and a compelling extended showreel for the press, media and future clients too.

    Ian Waite's website refresh - with a media-rich homepage and HTML emailshot

    With the updates uploaded, tweets went out to all Ian's 12,500 followers and we designed a lovely HTML email for Ian's mailing list to ring out the changes... and to give yet another gentle plug for his Calendar in good time for the last Christmas post!

    ...Have you ordered yours?!...

    Take a look at Ian Waite's website here, and read more about our work with Ian in our Case Study.

    It's Showtime for Strictly's First Lady: Erin Boag!

    Tuesday, September 07, 2010

    Bungalow Industries are delighted to tell you all about the launch of our latest project - the new website for Strictly Come Dancing's Erin Boag!

    Beautifully photographic with magazine-inspired design and layout, and interview-style content, Erin's thrilled with the website - as are her fans who were eager to tweet their approval and post comments to her new blog!

    We were keen from the outset that this site should present Erin as an individual performer with a strong identity beyond that of her professional dance partnership with Anton du Beke and we've created an engaging, informative and interactive site for Erin, her fans and her corporate clients.

    Erin Boag - up close and personal

    It's really rewarding to see it working for her already: Erin is writing and uploading her own blog posts, posting answers to her fans' questions in the Ask Erin section, and managing the enquiries that are coming in via her contact form. It's also the perfect place for her to collate her favourite photographs and YouTubes and have a swish archive of her career. All this, plus the backstage buzz from her live stream of tweets makes for something new to read each time the fans log on.

    Erin Boag's blog and twitter feeds

    We've also included Boag's Boutique - Erin's online shop, containing some lovely prints (produced here, in-house), and Erin will pop in and sign them as required. There are also some super postcard packs that we've put together along with her DVDs... and there's more merchandise to come!

    Erin came to Bungalow after seeing fellow Strictly professional dancer Ian Waite's website - a brand and site we launched last September at the start of the seventh series of the show. Erin is a savvy celebrity and understood the potential held within a great website - not just for giving back to her fans, but also in promoting herself to the corporate events market. And with a powerful back-end system tracking all enquiries, Erin now has more than a website - she has an online business.

    Erin Boag's Booking page and blog

    We're sure that her website will be a great asset for Erin during the 8th series of Strictly Come Dancing which all starts off with a red carpet launch on BBC1 this coming Saturday, 11th September at 6:25pm!

    Bungalow couldn't be more proud and excited to have not just one, but two extremely talented clients on prime-time BBC television this autumn with both Erin and Ian appearing on Strictly. Dust off the glitterball and dry-clean the glad rags - ballroom mania is set to sweep the nation once again!

    www.erinboag.com

    Sign up... it's Ian Waite!

    Monday, December 21, 2009

    Busy day at the Bungalow with special guest Ian Waite stopping by to sign some more prints for his online shop. We print them all especially to order and he pops in to sign each one personally when his schedule permits! This batch will just catch the last post for Christmas... we'd best hot-foot it to the post office!


    ...meanwhile... quickstep across to Ian's blog and download the fab-u-lous Christmas card we've designed for him to send his fans!