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    Brand New Breed of Holistic Therapist

    Saturday, April 14, 2012

    Always great to catch up with our old pal and holistic therapist Tim Norris, we go way back – first working with Tim in 2003 in fact, he was our very first client here at Bungalow Industries!

    Since then Tim has made the move to Sydney, Australia, settled down, has a family of his own, and has gone on to develop a large corporate wellness program My5 (with a little Bungalow help in the brand identity department).

    With My5 now established, Tim needed our help once again to unleash his new business!

    Spotting a gap in the market, Tim has taken the lead and combined his holistic therapies with his other passion in life… his dogs! It was no surprise to hear that Tim is now very much in demand as a canine Myofunctional Therapist and with business booming and fast gaining the attention of the local Sydney press, he urgently needed a brand identity for his business 'Both Ends of the Lead'. Our ears pricked up!

    Knowing it would be a walk in the park for us here at Bungalow, Tim sent over the copy and let us get to work. Such a unique enterprise required a considered approach: friendly, engaging, but with a feeling of trust and authority. Built on Wordpress, Tim wanted to be able to update the website himself with all of the events he attends, the canine resources he wants to share, and dates of his regular clinics too. We're also encouraging him to get to grips with social media, and have introduced him to Twitter with a flurry of initial tweets. The result is a bright, fun brand and website that really hits his target market. With just enough doggy cues, great photography and catchy lingo, the website looks a treat!

    Both Ends of the Lead website Both Ends of the Lead materials
    Both Ends of the Lead flyer

    Tim is already a regular at dog shows in the Sydney area demonstrating his approach and talking to potential clients. With this in mind, we wanted to kit him out… literally! With branded clothing, A-boards, flyers and appointment cards, Tim is certainly going to stand out as 'being best in show'.

    It's great to be able to help chums out, and we wish Tim all the best with his latest venture (not that he'll need it with his agility, discipline and pedigree).

    www.bothendsofthelead.com.au

    (Excuse all the canine howlers in there… couldn't resist… we got like a dog with a bone!)