Founded in 2000, talkhealth partnership began as talkeczema and grew into a suite of related condition-specific sites providing free support and information on a wide range of health conditions. A vanguard platform for patients and carers looking for the latest information on specific chronic health conditions, the sites presented a valuable resource of NHS-syndicated content alongside blogs, forums and product- and service-rich directories.
Expanding so quickly, but without a platform to properly support its growth, talkhealth required a future-proofed solution to enable them to move forward and expand sustainably.
Call in the Consultants
We began by redesigning and restructuring talkhealth into a single site, with specific health condition hubs and forums nested within. All in one place, on a single domain, easier to navigate and better cross-linked to enrich the visitor experience.
A rebrand followed, introducing a softer palette of more soothing tones, and modernising the original speech-bubble-inspired logo. We devised tag lines; a friendlier, more approachable tone of voice, and carefully selected typefaces and stock imagery... a 'personality' to better connect and engage with the site's wide and diverse demographic.
8 Health Hubs, 18 Forums, 11 Online Clinics... And Still Growing!
We rolled out our site-plan to cover all the key areas of the new website, with interfaces designed for blogging, forums, product & service directories, members' area, online clinics, surveys, freebies as well as the healthcare information itself. The talkhealth partnership site thus evolved into a fully-fledged online community. It is now more welcoming, content rich, and much more interactive too, through the introduction of a bloggers' network, more user-friendly forums, members' stories, plus NHS-sponsored online clinics offering participants direct access to advice from medical experts – a groundbreaking service.
Strategies for advertising and sponsorship opportunities were designed into the site, along with persuasive marketing materials for pitching to leading pharmaceutical companies... as well as keystone charities, and celebrities too, for high profile support. (Check out the 20-page marketing booklet / media pack fully designed and copywritten by us.) The roll-out also included social media set-up across twitter, facebook and pinterest; plus a smart stationery suite and modular e-newsletter design, keeping everything fresh and on-brand.
The Prognosis is Good!
Much time and thought was invested into the initial consultancy phases and site restructure – time well spent in future-proofing the online business – with our involvement taking some six months to complete. To date, the site is live though still in the hands of the developer and there remains much content to be rolled out over the coming months.
We're delighted with the results and proud to have been involved in a project of this size – and significance. It's an invaluable resource: it empowers, informs, and makes available a wealth of information from patients' own experiences, literally enabling everybody to 'talk health'.
It's early days but the response so far has been resoundingly positive – talkhealth is fast becoming one of the UK's leading online health communities... Why not check it out for yourself and join in the conversations!