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    366 Days of Dance

    Friday, September 30, 2011

    As we head into autumn there are two things looming large on the horizon: Strictly Come Dancing… and Christmas. How better to combine the two, than with our professional dancers' calendars!

    Following on from the success of Ian Waite's 'Man for All Seasons' calendar last year, he commissioned us to create a follow-up calendar using photographs from his summer shoot in Majorca.

    Provided with the disk of unedited images, we all got to work whittling them down — Ian choosing his favourites, which we then retouched and laid into our new format design. This year we upped the size to A3 to provide more space for fans to write, still including a couple of bonus pages as per last year's. Striking white-suited images provided the front and back covers, and with the summery shots within, we coined the title the 'Whitehot Calendar' with straplines referencing the 'smouldering looks and year-round heat' on offer — all adding another dimension to the product.

    Ian Waite's 2012 Whitehot Calendar

    Again in wall and desk formats, Ian approved the artwork and we set about preparing print-ready files and creating the renders for his online shop and HTML emailshot to his mailing list. Like last year, each calendar will be signed by Ian nearer to Christmas — in another mammoth session!

    Visit Ian Waite’s online shop here.

    More top billing Strictly clients of ours, Anton Du Beke and Erin Boag were also keen to be there for their fans over '366 days of dance' — and using the images from their 2010 'Puttin' On The Ritz' tour, we created their 2012 calendar with the suitably music-hall title, 'Night and Day'. Their beautiful portraits were used to great effect at A3, showing the exquisite detail in Erin's dresses and we added the starry backdrops from the new website we created for them earlier this year to keep everything on brand and suitably sparkling. Extra pages were added, including a year-to-view planner and full-page print for the Nation's Favourite Ballroom Couple to hand sign.

    Anton & Erin's 2012 Calendar - Night and Day

    With Anton and Erin's approval on the design and layout, we prepped the file for print, created the marketing renders and set the product live on their online shop to coincide with the Strictly Launch Show on the 10th September… simultaneously sending out a beautifully styled HTML email to their mailing list.

    When it comes to marketing, like dancing, it's all in the timing!

    Visit Anton & Erin’s online shop here.

    25 Festive Numbers

    Tuesday, December 21, 2010
    25 Festive Numbers from the Bungalow - download and play along!

    Season’s Greetings from the Bungalow!


    After such a cracker of a year here at the Bungalow, we wanted to share some original Christmas cheer with our readers and followers! We so enjoyed our yuletide poetry last year that it would have been quite remiss not to have a reprise this year... And, being ones for traditional values, classic tunes and crafty wordplay... we'd like to invite you to have a go at our very own Crossword of 25 Festive Numbers that we've created especially for you this Christmas!

    With a few seasonal verses by way of introduction, our PDF download should provide much musical merriment. We've had great fun listing to our (somewhat extensive!) library of Christmas tunes, selecting favourites old and new, and devising a good mix of clues both quick and cryptic. If you get stuck, there’s a tracklist of hints which we'll release closer to Christmas — but watch out... two of them are red herrings... extra points if you catch them out!

    So download your copy of 25 Festive Numbers... grab yourself a mince pie and some mulled wine... and get sleuthing! We’ll be posting the solution here on our blog on New Year’s Day, and would love it if you'd stop by and add a comment to let us know how you got on!

    25 Festive Numbers PDF
    Click to download 25 Festive Numbers Click for hints! Click for the solution!

    ...And for those of you near & dear, look out for our extra special 2010 Christmas Card popping through your letterboxes soon!

    Wishing you all the merriest of Christmasses, and a truly crackerjack New Year! Scott and David

    Bungalow Christmas Card 2010

    A Man For All Seasons

    Monday, December 13, 2010

    Ever keen to give back to his fans and push his brand and materials that step further, 'Strictly' professional dancer Ian Waite understands the value in maintaining a sharp, polished image. And as 2010 draws to a close, what better next step than a bespoke 2011 Calendar?! Not just a timely gift idea... but also a great marketing & PR opportunity: placing him in everyday line-of-sight of fans and media figures alike for the year ahead. With a vision from the outset of a Calendar that would be stylish, premium and very much on-brand, appealing to his broad demographic and showing versatility beyond his repute as a dancer, Ian commissioned Bungalow to present him as a 'Man For All Seasons'.

    Preview shots from Ian Waite's calendar

    The first step was to organise a new photoshoot and we were all in agreement that Leo at Snooty Fox Images was the natural choice, with his eye for location and visual narrative. We sketched out some initial ideas which Leo developed, refined, and proposed to set against the stunning backdrop of Moor Park, a beautiful stately home in Hertfordshire with opportunities aplenty for some great shots. David accompanied Ian as his stylist and behind-the-scenes photographer, and along with hairstylist Caterina Maiolini, makeup artist Carlo di Caterino, and Leo's assistant, Meriet, the team staged Ian in a storyboard of settings, outfits and scenarios.

    Behind the scenes photographs by David Weston from Ian Waite's 2011 Calendar shoot

    Much fun was had on the shoot - and we were incredibly lucky with the weather which enabled Leo to shoot some impromptu shots in the grounds of the property as well as using its magnificent interior. A beautiful classic Aston Martin was also sourced for the shoot, adding cinematographic panache and reflecting an era of suave sophistication to which Ian is perfectly tailored.

    Armed with the shots straight off camera, Ian came to the Bungalow to shortlist them down to a series of images that worked not only photographically, but that also gave good narrative to the calendar - capturing the character of the moment, each image a good fit to the month portrayed.

    Ian Waite shortlisting his calendar images at Bungalow Industries

    Bungalow then began work on the design: the size, shape, image placement and typography of the calendar - keenly maintaining the sharpness and style of his branding… then working this look into two formats: one sized to hang on the wall and one for the desk. We retouched and polished the images to get the best possible results at the required sizes, and as a final touch included some extra content on bonus pages: a Welcome & New Year message from Ian accompanying another super photo; a photo index with each image entitled to enhance the storytelling for the romantics among his fans; a montage of David's behind-the-scenes shots to share the experience of the shoot; a year-to-view page, and finally a smartly designed back cover with yet another cracking portrait.

    The back page also displays the WellChild logo: Ian is an active supporter of this charity and generously pledged to make a donation from the sale of each and every calendar.

    Artwork completed and approved by Ian, files were then sent to the printer to produce a set of final proofs. This underway, we set about marketing the Calendars to build buzz, excitement... and demand...

    Visuals of Ian Waite's calendars by Bungalow Industries

    Without having the final products in our hands to photograph, we created 3D digital renders instead. These were deployed across the internet in a number of ways: we prepared the listings on Ian's online shop for which we wrote the detailed descriptions & set the pricing; we then updated his home page with a large promotional graphic to inform every visitor to his site; we designed a HTML email and sent this out to all subscribers on his email list (carefully tracking its impact and responses), and then began plugging it on Twitter to Ian's 12,500+ followers. The influx of orders began immediately!

    With proofs signed-off, calendars were literally 'hot' off the press - those summer months in particular! And adding to their value and appeal, Ian signed the cover of each one before they were shrink-wrapped.

    Ian Waite signing his 2011 Calendars

    We coordinated the signing, print management and packaging of all the orders including arranging international shipping for his overseas sales, and were very grateful to Paul at Print Synergy for pulling out the stops ensuring we could ship the first batch in time for the 'Strictly Come Dancing' semi-final!

    Great feedback is already appearing on Twitter as excited fans' parcels are arriving, and those who've opened them (unable to wait until Christmas!) are already tweeting their favourite months directly to Ian. They're generating new sales as a result, too, so much so that demand will soon outstrip supply and another print run will be needed.

    We're thrilled with the result: a really stunning, premium product! Ian, too, is delighted, and he's already thinking about locations for shooting his 2012 Calendar! If you'd like to 'Make a date with Ian Waite', visit his online shop here - but be quick... supplies are 'Strictly' limited!

    Drawing from inspiration

    Monday, January 18, 2010

    Whilst clearing out the office art drawers I came across some drawings I did some years back. Drawing was my creative outlet before I picked up a camera and the technology took hold.  I embraced its speed of capture; pencils and pens were sidelined.

    Although still pleased with these drawings, I'm excited and raring to set to work in a more illustrative way: more interpretive, with a freer, simpler feel. 

    Inspired, and with a timely set of new pencils and charcoals (a super Christmas present) and a copy of "Sketchbooks: The hidden art of designers, illustrators & creatives" at hand, 2010 is a year when I go back to basics and connect with raw materials again.

    David

    Festive Cheer from the Bungalow!

    Wednesday, December 23, 2009
    In Edgcumbe Park the pine trees soar, O'er homes all snug as log fires roar. Mince pies baking, wine a-mulling... Nat and Bing and cracker-pulling! Twinkling stars and tinsel catchlights, Open doors and neighbourly invites - Raise your glass and feel the glow: Here's festive cheer from the Bungalow!

    Ever industrious and filled with festive spirit, we designed our own Christmas cards! We had great fun writing our own festive poem encompassing all things special to us at Christmas here at the Bungalow in Edgcumbe Park. 

    In the spirit of giving we're also matching the production and postage costs of our cards and will make equal donations to two very worthy causes, each with significant personal bearing:
    Alzheimer's Society Cancer Research UK
    Merry Christmas everybody! ...And if we haven't yet had the pleasure of working with you, we hope the opportunity may arise in the coming year!

    David & Scott

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