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    Our Brown Paper Wrap Service

    Monday, August 27, 2012

    We're not the most frequent bloggers about our work, we'll admit, but that's not to say we're not busy. Aside from renovating a midcentury property (one of our biggest passions), we felt it noteworthy to blog about one of our newer services, one in fact requested by fellow design and web development agencies.

    We call it our 'brown paper wrap' service. Essentially, other agencies have cottoned on to our core in-house skill set:

    • consultancy
    • brand identity
    • graphic and website design
    • customer journey
    • image sourcing and retouching
    • copywriting

    …and choose to outsource their design commissions to us. 

    Our level of polish and professionalism, effective across the board from sole traders to global organisations, charities to celebrities, saves agencies time and money by providing a considered, consultative approach delivering one solution which invariably meets with approval.

    Of late, we've been sub-commissioned to design websites for a financial organisation and a £multi-million turnover online shop, a conference microsite for leading IT company, advertising emails for one of the UK's largest supermarkets and vehicle livery for one of the UK's leading suppliers of office furniture.  All delivered on time, and on budget.

    Whilst we can't feature these recent projects in detail on our blog or portfolio, we're proud of the work and wanted to let you all know about our new Bungalow package.

    When it comes to great design, Bungalow have it 'all wrapped up'!

    If you're an agency looking to outsources elements of design where our consultative approach would add value to your service and to your clients' businesses, contact us to discuss our 'brown paper wrap' service.

    The Bungalow Journal

    Sunday, April 15, 2012

    Settling in after our big move has been no small feat, but Whitstable is a fantastic place – we've already met lots of fantastic people, it's by the sea, packed with independent shops… and the house is a midcentury marvel. All in all, it's right up our street!

    Embracing this vibe, we've been working on a new Blog: the Bungalow Journal — a place for us to post our architecture, design and style inspirations (all with a midcentury slant, of course!) There's much that we're eager to blog about that really doesn't quite fit with this, our business blog, and so the Journal was conceived, designed and built… and has just gone live!

    Starting with entries about our midcentury move, including full details of our Bungalow renovation – and how we sold it privately, and now starting to take a wider look at the Californian architecture of the era that so captured our imaginations, it's very much a work-in-progress.

    Post-by-post, we'll share our inspirations from the mid-20th Century, insights into seaside life here in Whitstable, plus updates on the renovation of our new house, Cambria. (The latter is likely to be a very long process indeed, so it's good to know our virtual notebook won't run out of pages!)

    Jump across to our Journal and check out the first few chapters in our journey!

    "Single Storey" — the Bungalow features in Midcentury Magazine!

    Tuesday, December 06, 2011

    Back in July of this year when we launched the marketing campaign for the private sale of our bungalow, we were thrilled and flattered to be approached by Tabitha and Tom, Editor and Aficionado behind Midcentury Magazine — the only UK-based publication for fans and followers of the midcentury movement. It was a real honour when they asked if they could run a feature on our ranch-style, Renway 'Type 60a' bungalow… and of course, we agreed like a shot!

    Midcentury Magazine Issue 2 cover

    It wasn’t long before they came to interview us at home, seeing the bungalow for themselves, taking a leisurely stroll around the tree-lined roads in Edgcumbe Park, and hearing some of the anecdotes about the estate’s eclectic residents, past and present — not to mention the parties of the ‘swinging sixties’ in the early days of the development!

    The issue's launch coincided with this November's Modern Show in Dulwich where we caught up with Tabitha & Tom busily subscribing new readers on their stand. We were delighted to see a generous nine full pages had been given over to featuring the bungalow, illustrated by David's lovely photographs, along with a separate focus on the Renway Construction Company's vision behind Edgcumbe Park co-authored by Scott. In addition, there’s a useful ‘get the look’ section with information on where we obtained our key pieces. In all, a very special memento of our time at the property, and hopefully something to inspire others to remodel their homes, midcentury-style!

    Spreads from Midcentury Magazine, issue 2

    Why not subscribe and read all about it?!

    Each issue is packed with interesting and information-rich articles all with a midcentury flavour; the current issue no exception with some fascinating reads about furniture designers & manufacturers past and present; where to source the best midcentury finds (and what to look for —great article by Antiques Roadshow expert Mark Hill), and the best in midcentury media & arts (including author David Christopher's appreciation of midcentury hi-fi equipment, and a lovely background insight into Hergé and his Tintin by Charlotte Luxford).

    If you can't wait for your copy to arrive in the post, click to see a preview of ‘Single Storey: An American Ranch Home in Berkshire’.

    Once again, big thanks to Tabitha & Tom at Midcentury Magazine!

    Update Your Address Book!

    Wednesday, November 09, 2011

    This is just a quick change-of-address blog post to let you all know that we've moved! Our own property marketing campaign has proved a resounding success and we’ve sold our bungalow privately!

    The bungalow, the brochure and the For Sale board... now Sold!

    We're still amazed at how the bungalow and its online marketing have been tweeted about, shared on Facebook and featured on property, design and style blogs around the world — and look out for it in the next issue of Midcentury Magazine too! It's particularly rewarding that our combined talents have not only brought deserved attention to the Edgcumbe Park Development... but also saved us over £10,000 in Estate Agency fees.

    December 2011: ISSUU, the world's leading online publishing platform, has just awarded us the accolade of best application of their product and we'll soon be featured on their blog! (Very chuffed!)

    Once we're settled in we'll be blogging properly about how we put our property know-how and marketing expertise into practise to achieve this thrilling result.

    Although sad to leave the bungalow, our super neighbours and the lovely locality behind, we were in need of more space — and the next challenge...

    ...We’re now settling in to an even quirkier property by the sea near Whitstable, Kent! Keep an eye here on our new journal to see more about our new home: an architect-designed, 1970's curiosity called ‘Cambria’, and our ongoing explorations of the local area — famed for its oysters and creative pursuits. We're very excited and are looking forward to sharing it with you!

    Cambria, front elevation... and seagull's eye view!

    Meanwhile, do please update your address books with our new details:

    Bungalow Industries
    Cambria
    47 Hazlemere Road
    Seasalter
    Whitstable
    Kent CT5 4AW

    If you’d like our help in expertly presenting your property for sale to achieve the best possible price — perhaps even selling privately like us, you know where we are, or call us on 0845 601 1470.

    With house-warmed wishes,

    David & Scott

    P.S. Even though our new home has an upstairs, we’ll always be ‘Bungalow’ ;-)

    25 Festive Numbers

    Tuesday, December 21, 2010
    25 Festive Numbers from the Bungalow - download and play along!

    Season’s Greetings from the Bungalow!


    After such a cracker of a year here at the Bungalow, we wanted to share some original Christmas cheer with our readers and followers! We so enjoyed our yuletide poetry last year that it would have been quite remiss not to have a reprise this year... And, being ones for traditional values, classic tunes and crafty wordplay... we'd like to invite you to have a go at our very own Crossword of 25 Festive Numbers that we've created especially for you this Christmas!

    With a few seasonal verses by way of introduction, our PDF download should provide much musical merriment. We've had great fun listing to our (somewhat extensive!) library of Christmas tunes, selecting favourites old and new, and devising a good mix of clues both quick and cryptic. If you get stuck, there’s a tracklist of hints which we'll release closer to Christmas — but watch out... two of them are red herrings... extra points if you catch them out!

    So download your copy of 25 Festive Numbers... grab yourself a mince pie and some mulled wine... and get sleuthing! We’ll be posting the solution here on our blog on New Year’s Day, and would love it if you'd stop by and add a comment to let us know how you got on!

    25 Festive Numbers PDF
    Click to download 25 Festive Numbers Click for hints! Click for the solution!

    ...And for those of you near & dear, look out for our extra special 2010 Christmas Card popping through your letterboxes soon!

    Wishing you all the merriest of Christmasses, and a truly crackerjack New Year! Scott and David

    Bungalow Christmas Card 2010

    A Man For All Seasons

    Monday, December 13, 2010

    Ever keen to give back to his fans and push his brand and materials that step further, 'Strictly' professional dancer Ian Waite understands the value in maintaining a sharp, polished image. And as 2010 draws to a close, what better next step than a bespoke 2011 Calendar?! Not just a timely gift idea... but also a great marketing & PR opportunity: placing him in everyday line-of-sight of fans and media figures alike for the year ahead. With a vision from the outset of a Calendar that would be stylish, premium and very much on-brand, appealing to his broad demographic and showing versatility beyond his repute as a dancer, Ian commissioned Bungalow to present him as a 'Man For All Seasons'.

    Preview shots from Ian Waite's calendar

    The first step was to organise a new photoshoot and we were all in agreement that Leo at Snooty Fox Images was the natural choice, with his eye for location and visual narrative. We sketched out some initial ideas which Leo developed, refined, and proposed to set against the stunning backdrop of Moor Park, a beautiful stately home in Hertfordshire with opportunities aplenty for some great shots. David accompanied Ian as his stylist and behind-the-scenes photographer, and along with hairstylist Caterina Maiolini, makeup artist Carlo di Caterino, and Leo's assistant, Meriet, the team staged Ian in a storyboard of settings, outfits and scenarios.

    Behind the scenes photographs by David Weston from Ian Waite's 2011 Calendar shoot

    Much fun was had on the shoot - and we were incredibly lucky with the weather which enabled Leo to shoot some impromptu shots in the grounds of the property as well as using its magnificent interior. A beautiful classic Aston Martin was also sourced for the shoot, adding cinematographic panache and reflecting an era of suave sophistication to which Ian is perfectly tailored.

    Armed with the shots straight off camera, Ian came to the Bungalow to shortlist them down to a series of images that worked not only photographically, but that also gave good narrative to the calendar - capturing the character of the moment, each image a good fit to the month portrayed.

    Ian Waite shortlisting his calendar images at Bungalow Industries

    Bungalow then began work on the design: the size, shape, image placement and typography of the calendar - keenly maintaining the sharpness and style of his branding… then working this look into two formats: one sized to hang on the wall and one for the desk. We retouched and polished the images to get the best possible results at the required sizes, and as a final touch included some extra content on bonus pages: a Welcome & New Year message from Ian accompanying another super photo; a photo index with each image entitled to enhance the storytelling for the romantics among his fans; a montage of David's behind-the-scenes shots to share the experience of the shoot; a year-to-view page, and finally a smartly designed back cover with yet another cracking portrait.

    The back page also displays the WellChild logo: Ian is an active supporter of this charity and generously pledged to make a donation from the sale of each and every calendar.

    Artwork completed and approved by Ian, files were then sent to the printer to produce a set of final proofs. This underway, we set about marketing the Calendars to build buzz, excitement... and demand...

    Visuals of Ian Waite's calendars by Bungalow Industries

    Without having the final products in our hands to photograph, we created 3D digital renders instead. These were deployed across the internet in a number of ways: we prepared the listings on Ian's online shop for which we wrote the detailed descriptions & set the pricing; we then updated his home page with a large promotional graphic to inform every visitor to his site; we designed a HTML email and sent this out to all subscribers on his email list (carefully tracking its impact and responses), and then began plugging it on Twitter to Ian's 12,500+ followers. The influx of orders began immediately!

    With proofs signed-off, calendars were literally 'hot' off the press - those summer months in particular! And adding to their value and appeal, Ian signed the cover of each one before they were shrink-wrapped.

    Ian Waite signing his 2011 Calendars

    We coordinated the signing, print management and packaging of all the orders including arranging international shipping for his overseas sales, and were very grateful to Paul at Print Synergy for pulling out the stops ensuring we could ship the first batch in time for the 'Strictly Come Dancing' semi-final!

    Great feedback is already appearing on Twitter as excited fans' parcels are arriving, and those who've opened them (unable to wait until Christmas!) are already tweeting their favourite months directly to Ian. They're generating new sales as a result, too, so much so that demand will soon outstrip supply and another print run will be needed.

    We're thrilled with the result: a really stunning, premium product! Ian, too, is delighted, and he's already thinking about locations for shooting his 2012 Calendar! If you'd like to 'Make a date with Ian Waite', visit his online shop here - but be quick... supplies are 'Strictly' limited!

    Drawing from inspiration

    Monday, January 18, 2010

    Whilst clearing out the office art drawers I came across some drawings I did some years back. Drawing was my creative outlet before I picked up a camera and the technology took hold.  I embraced its speed of capture; pencils and pens were sidelined.

    Although still pleased with these drawings, I'm excited and raring to set to work in a more illustrative way: more interpretive, with a freer, simpler feel. 

    Inspired, and with a timely set of new pencils and charcoals (a super Christmas present) and a copy of "Sketchbooks: The hidden art of designers, illustrators & creatives" at hand, 2010 is a year when I go back to basics and connect with raw materials again.

    David

    Festive Cheer from the Bungalow!

    Wednesday, December 23, 2009
    In Edgcumbe Park the pine trees soar, O'er homes all snug as log fires roar. Mince pies baking, wine a-mulling... Nat and Bing and cracker-pulling! Twinkling stars and tinsel catchlights, Open doors and neighbourly invites - Raise your glass and feel the glow: Here's festive cheer from the Bungalow!

    Ever industrious and filled with festive spirit, we designed our own Christmas cards! We had great fun writing our own festive poem encompassing all things special to us at Christmas here at the Bungalow in Edgcumbe Park. 

    In the spirit of giving we're also matching the production and postage costs of our cards and will make equal donations to two very worthy causes, each with significant personal bearing:
    Alzheimer's Society Cancer Research UK
    Merry Christmas everybody! ...And if we haven't yet had the pleasure of working with you, we hope the opportunity may arise in the coming year!

    David & Scott

    Sign up... it's Ian Waite!

    Monday, December 21, 2009

    Busy day at the Bungalow with special guest Ian Waite stopping by to sign some more prints for his online shop. We print them all especially to order and he pops in to sign each one personally when his schedule permits! This batch will just catch the last post for Christmas... we'd best hot-foot it to the post office!


    ...meanwhile... quickstep across to Ian's blog and download the fab-u-lous Christmas card we've designed for him to send his fans!

    A study at the piano

    Sunday, November 29, 2009

    A rare and special day: an opportunity to tickle the ivories and trip the shutter!  After the concerted efforts of the past few months in getting our website finished, downtime has been an elusive luxury and we both welcomed the opportunity to clear out creative cobwebs!

    Fingers were a little rusty, admittedly, and Addinsell's Warsaw Concerto (the theme to the 1941 film 'Dangerous Moonlight'... later renamed 'Suicide Squadron') took some flak.  The Polish theme continued with run-throughs of some favourite Chopin gems: the last movement of the B minor Sonata, his 1st and 3rd Ballades and the infamous A-flat 'Heroic' Polonaise. 

    All credit to David for some cracking shots too - a more picture-perfect than note-perfect afternoon, granted...  but great fun, a different kind of creative collaboration... and a stern reminder to practise, practise, practise!