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    The Right Move for Redhot Property

    Monday, July 16, 2012

    We love property here at Bungalow and were very excited when estate agency entrepreneur Darren Wickes came to us on the strength of our work in this industry. Setting up a new estate agency business, particularly in London, required a complete package and he commissioned us to create a sharp identity, office signage, interior design, for sale & let board designs, stationery, property brochure designs, press adverts & templates, marketing campaign, flyer design, visuals for digital window displays, posters, mini liveries... and of course a website design which we copywrote from top to bottom.

     

    The first matter to address was the name. 'Redhot Property' didn't resonate with his brief and vision for the business and we tried to coax him away from it. Change wasn't to be, particularly as he'd also invested in the key domain rhp.co.uk at not-insignificant cost. We didn't feel it sent the right messages to the customer and so worked to give the identity a particularly soft-edged whilst thoroughly modern treatment to offset any harshness that might be inferred. It not only met with approval from Darren, but also garnered the attention and interest from other agents on his patch.

    During the process, rhp's state of the art office came under fire as it was situated in one of the streets most badly hit by the London riots and it was decided to regroup, refocus, retreat from the high street and concentrate on brand and service.

    Now as a fixed-fee internet-based agent, we designed a revised site and built it in-house. The new site, based on a WordPress engine showcased his brand, the key offers to sellers and landlords, and his level of service. Much was repurposed and updated from the original design, and with strong imagery, simple navigation, intuitive flow, fresh copywriting and our trademark lifestyle hooks, the site was designed, built and launched on time and to budget.

    One key saving both short and long term was to host his property listings solely on Rightmove, rather than design, build and manage a parallel system on his site. Why duplicate what the UK's leading property site already does so well? It's our experience that buyers and tenants head straight to the major portals to find a property – not to individual agents' websites.  We believe that an agent's website should focus on presenting their services to vendors and landlords: showcasing their brand, and quality of service, marketing and materials – these being the key USPs to differentiate them from their competitors.

    The new website went live without any amends: the look, feel, design, imagery, and copywriting all approved without change.  Darren is thrilled to have his agency vision working for him, and to be doing business with a website that doesn't just sell his service… it really hits home.

    Note: We've sadly been made aware that rhp are no longer trading due to personal circumstances.

    Here at Bungalow, brand comes first – it's your most valuable asset in business. Whether you're an estate agency small or large, if you'd like to make best use of your marketing budget to grow, promote and strengthen your brand across web, print, and social media channels, contact us here at Bungalow Industries and make the right move for your agency.