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    Clarity begins at home with Clare Declutters

    Wednesday, May 22, 2013

    Local businesswoman Clare Marriott came to us to revamp the identity, look, feel and website for her 1-year-old decluttering business - her previous agency's work having generated neither the results nor business she'd hoped for. Ever keen to apply our consultative approach to local businesses, we agreed to step in.

    The Approach

    Our recommendation was a clean sweep - everything, including her business' name - had to change in order to connect properly with customers and give it a fighting chance of success.

    We took a fresh look at her business and knew we had to make this both personal, and productised. We surveyed the nation's registered organisers and declutterers from the apdo's website to get an overview of the industry - and the competition - and felt there was a clear gap in the market for a smartly designed, engaging, modern brand.

    We originated a bright, positive-feeling, approachable brand identity using script font (plus aptly named Clarendon) and icons to give personality plus a modern edge… And we renamed her as Clare Declutters - a simple, no-nonsense approach, for clarity.

    Clare Declutters - click to view the website

    Identity in place, we rolled it out into a user-friendly, easy to navigate website built on WordPress. We image-sourced and copywrote the site, giving a nice balance of text and photography. It was crucial to define Clare's services as clearly as possible, in an organised, product-like way to help connect directly with people in a muddle.

    We role-played who her potential customers might be, as well as the situations they might find themselves in, and devised packages tailored to six core situations, including: bereavement, moving home, office administration, general muddle - even coining 'clear with a conscience'… taking a (potentially profitable) recycling tact instead of a trip to the tip! We even helped Clare pitch her prices.

    Clare Declutters - click to view the website Clare Declutters - click to view the website Clare Declutters - click to view the website Clare Declutters - click to view the website

    The result was a clean, fresh, comprehensive brand and website, and with some lovely business cards and flyers designed and printed, Clare was fully equipped to get the business back on track. We also helped Clare start blogging, and set up her social media channels - Twitter, Facebook and Pinterest to widen and strengthen her digital networks.

    Click here to visit claredeclutters.co.uk


    We're particularly pleased with the site - Clare Declutters is a great example of how polished branding and design can really help a business get ahead. If you're looking for a fresh start, and an organised way to present your product or service to new customers… Clarity begins at home: call Bungalow!

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