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    An Empowering Business Makeover

    Thursday, May 24, 2012
    Kerry Hales

    Getting Connected

    With our move now behind us, we were keen to start doing business locally, participating and contributing to Whitstable's thriving entrepreneurial vibe. With so many independent businesses here, we wanted to put our skills to good use locally, broaden our network, and enjoy a balance in having more face-to-face clients. The challenge: to find our first local client for a Bungalow-style business makeover!

    With that in mind, we headed off to our first tweetup at Whitstable's Hotel Continental. No sooner had we walked through the door than we were approached, arms-wide, by the rather wonderful Kerry Hales, who we had already struck up conversation with over coffee some months earlier, Christmas shopping in Whitstable. A well-connected, much-liked and social-media-savvy businesswoman with great energy – and accomplished track record, she admitted she felt held back by not having a professional brand image, identity and website (other than her existing stock-template, unbranded blog). As a Strictly Come Dancing fan, she had already seen our work and was only too thrilled to let us take a look at her business. Early discussions made it clear that she would benefit from a Bungalow makeover... and that we too would benefit from her infectious and inspirational manner. The fit was good — we clicked!

    An initial consultancy session followed where we got to grips with her current business, before turning the tables and becoming coaches to draw out her longer term vision. We then began to plot out a strategy for her new brand, its positioning and roll-out.

    A New Image

    We wanted Kerry's brand and materials to be a true reflection of her personality, strengths, energy and capability. We turned the spotlight on Kerry, literally, when she visited us at our studio. Upon arriving, she instantly took a shine to our iconic Egg chair; glasses on, pen and journal at hand, Kerry looked right at home. The shutter began to click, and to our delight, a newly confident, empowered professional woman emerged. We shot a series of images that would become an intrinsic part of her new business identity and help direct the look and feel of her website.

    Kerry Hales business cards

    A New Identity

    With super new portrait photographs to work with, we focused on her visual identity and combined a friendly, positive mark and typeface with energising, corporate swatches, balanced carefully to appeal to both female and male demographics. We also advised she evolve from 'the communications coach' to 'Kerry Hales, the complete coach' to position her as the figurehead of her business and to connect more directly with her audience.

    With brand visuals in place, Kerry was keen to present her new business identity at her networking events across Kent: we designed business cards with a QR code for quick mobile access, vital for such a busy networker.

    The New Website

    We then turned our attention to her website. Kerry's old site was no more than a stock-template WordPress blog. We took her site apart and turned it on its head. We redesigned it from the ground up, reorganising and rewriting the content, replacing what was effectively a personal journal with an engaging, business-based, service-focused website. We asked Kerry to write clear definitions of her core services, telling her to think of them as 'products', for which we created new pages, individual identities and site-wide promo-spots to make them feel accessible, tangible, professionally packaged – and purchasable.

    Kerry Hales new website 

    Already up to speed with social media, we brought all her channels on-brand and incorporated them and their feeds into her site; we also introduced her to Pinterest to give an additional visual dimension and resource. Given Kerry's great presence in front of a lens, and wanting clients to be able to get to know, form a bond, and feel comfortable with her, we tried our hands at video-blogging... something we'll be focusing on over the coming months. Twitter, Facebook, LinkedIn, email newsletter, and YouTube - all integrated into her site for maximum exposure and engagement.

    Kerry Hales website footer

    Designed to Engage and Connect

    Kerry's new website enables her to keep her existing network – and potential clients alike – updated with her news, blogs, inspirations, products, activities... even video-blogs to maintain that crucial personal connection.

    • Video blog
    • social media shares
    • newsletter sign-up
    • calls to action
    • pinterest
    • twitter feed
    • blog snippets
    • branded sign-off & contact details

    Over to Kerry...

    With the website now handed over, its WordPress engine gives Kerry full control over all content, management and updates. She now has all the tools available to enable her to do what she does best: work on her business – her products, services and marketing – rather than 'blog, blog blog'. She has a professional, confident image, and a thoroughly modern, first class website that not only means business – it clearly demonstrates that Kerry means business too.

    We've thoroughly enjoyed working with Kerry and are thrilled with the results, as is she...

     

    I'm truly staggered by the Bungalow boys' talent and abilities… they wear so many hats! Not content with being top notch designers, they are business strategists, consultants, social media gurus, copywriters, and website experts – is there nothing they can't do? I am so grateful to have worked with them and can't express what they have done for my business and for me!

    If you're serious about business – and shouldn't we all be? – then call them. David & Scott are personable, have the highest integrity I have come across in business and they will over deliver on 'everything'. They get right to the core of your business, they need no direction… they just do it, they get it, they are on another level!!

    Kerry Hales

    www.kerryhales.com