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    Step Into The Starlit Domain Of Anton & Erin!

    Wednesday, June 08, 2011

    Household names, national treasures and dance icons, Anton & Erin are one of the most renowned ballroom dancing partnerships since Fred Astaire & Ginger Rogers. As high profile entertainers, the couple are never far from the media spotlight and Bungalow Industries were duly thrilled and honoured to be commissioned by this illustrious couple to give them a brand refresh and website makeover.

    Starting with a beautiful set of studio-based images from Greg King capturing the couple in some lyrical poses, we set to work compiling and editing text, images and video content to ensure the site was rich in fresh media and an authoritative archive of the old. Using Greg's photographs as large as possible to give the fans a real treat, combined with some subtle spotlighting, silvered logotype and starry backdrop, the concept for the site was born.

    Anton & Erin's new homepage

    Followed by an already extensive – and active – fanbase, the site had to provide greater functionality than our previous sites to date and so we integrated a messageboard coined the 'Speakeasy' as a forum for fans to engage with the site, each other, and Anton & Erin too. Complete with a blog, gallery, bookings & events pages, and a print-and-poster-stocked online shop it was developing into a showbiz site of apt style and class!

    Screens from Anton & Erin's new website

    We're particularly proud of the 'Strictly' section. From a splash page of its own introducing the couple in a 'presenterly' manner, you then get to enjoy their celebrity pairings, dances and videos from every series on dancecards portrayed in a cheekily 'Play Your Cards Right' format! No small feat of collation, but the interface certainly kept us amused throughout!

    Play Your Cards Right on Anton & Erin's new Strictly archive

    A pre-launch countdown and sign-up period amassed a mailing list of fans who received a lovely email invitation from Anton & Erin to visit the site when it went live on schedule, 1st June.

    Complimentary comments flooded in to the inaugural blog post – and over twitter too with both @theAntonDuBeke and @ErinBoag having over 15,000 followers apiece and receiving countless tweets of approval. The Speakeasy opened its doors to eager fans posting their thoughts and comments and starting dance topics of their own... and the hits haven't abated.

    We don't mind admitting that it's been particularly exciting to watch the site take on a life of its own!

    With 'Strictly' season soon upon us we have our fingers and toes crossed that Anton & Erin will once again appear as professional dancers – for their 9th series, no less – and that their new website will grow into a lively meeting place for current fans, and help them become fast friends with new followers.

    Keeeeeep Dancing!

    www.antonanderin.com