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    Media makeover keeps Ian Waite a step ahead!

    Saturday, November 27, 2010

    It's been just over a year since we launched Strictly Come Dancing star Ian Waite's much admired website, and with a set of new images from his 2011 calendar photoshoot, countless hours of YouTube footage and stacks of new personal and publicity photographs, it was time for a refresh!

    Ian Waite's new homepage

    Bungalow set about rebuilding the back-end of the site to better enable more dynamically driven content and to make the site feel fresher to returning visitors. Making full use of the new photographs taken by Leo at Snooty Fox, we set them as full-page backgrounds on random rotation overlaid by news, media and promotional modules: 'Next appearing at...', featured footage, photos, tweets and promos for advertising his services and merchandise to his loyal fans, booking agents and corporate clients alike. We included a frequency controlled pop-over initially plugging Ian's 2011 calendar but which can swap out to spotlight other promotions, and we also included links for Facebook and Twitter to encourage fans to spread Ian's news across key social media networks.

    Then, to bring the media sections up to date – and in fact, fuller than any other celebrity website we'd come across in our work – over 140 new photographs were diligently sourced, sized & captioned, plus a whole videography of YouTubes compiled and categorised by Strictly Series, tours, interviews etc. to ensure Ian's site remains the definitive source of information for his fans – and a compelling extended showreel for the press, media and future clients too.

    Ian Waite's website refresh - with a media-rich homepage and HTML emailshot

    With the updates uploaded, tweets went out to all Ian's 12,500 followers and we designed a lovely HTML email for Ian's mailing list to ring out the changes... and to give yet another gentle plug for his Calendar in good time for the last Christmas post!

    ...Have you ordered yours?!...

    Take a look at Ian Waite's website here, and read more about our work with Ian in our Case Study.

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