Case studies

RETAIL BUSINESS START-UP — HANDBAG BOUTIQUE

Bags of appeal:
a brand that's got it all wrapped up!

Fast becoming the most talked about boutique in Ripon and the rest of the Dales!

Bungalow Industries were commissioned by proprietors Jane & Geoff Simpson to create a strong, elegant yet fun identity to carry their new brand tuttobello far and wide.

Italian for ‘everything beautiful’, this perfectly apt name for their handbag emporium in Ripon, North Yorkshire — and now Harrogate too — sparked great ideas for a brand identity. Indeed, their identity that has helped build their business into being one of the Yorkshire Dales' most successful independent retailers.

Look and feel

With its distinctly Neapolitan flavour of hot pink, chocolate brown and vanilla cream, tuttobello's brand is feminine, stylish and distinctive.

Interlocking loops - the 'o's from the logotype itself - not only symbolise the chain links in the straps of the bags they sell, but were also intended as a direct reference to the then newlywed husband and wife team behind the business.

The brand has also received an accolade in 2010 through Ripon Civic Society receiving joint first place in their annual shopfront awards.

tuttobello has proven itself to be a real honeypot among the ladies of Ripon and the surrounding Yorkshire Dales, and remarkably has not only had to move to larger premises in Ripon due to its super success - it has opened a second boutique in Harrogate.

Bungalow are continually consulted on how best to allocate tuttobello's marketing budget, from the design of effective flyers to well-placed adverts in lifestyle publications such as Yorkshire Life.

Gift-vouchers have equally proved to be a big hit with their customers: a beautifully branded 'gift of choice' and clever marketing strategy all in one.

testimonial from Jane Simpson, proprietor of tuttobello

Bungalow Industries just got it, they knew exactly what it was we were looking for and came up with a gorgeous brand which really has set us apart on the high street - and from the competition.

Considering we are 300 miles apart, working with Bungalow is effortless, fun and I can't recommend them enough. The boys are great to work with and full of ideas and I look forward to working with them long into the future.

Grazie tanto!

Jane Simpson
proprietor, tuttobello
Jane Simpson, proprietor of tuttobello
PORTRAIT BY BUNGALOW INDUSTRIES