Case studies

ESTATE AGENCY MARKETING, COMMUNICATION & INNOVATION

Smart moves driving estate agency... what a prospect!

Berkshire's most progressive, independent Estate Agency covering the heart of the Thames Valley with 6 offices.

Bungalow Industries’ consultative approach and focus on customer experience has proved invaluable to Berkshire-based Prospect Estate Agency.

Read all about our involvement with Prospect and our approach to estate agency marketing in our article published in ARLA's 'Agreement' magazine.

From their Streets Ahead minis, feature-packed website, particulars still to be rivalled, compelling strategic marketing and sleek Premier brand, Prospect Estate Agency is a hot property... and Bungalow is the home of instruction-winning ideas.

Look and feel

Understanding the requirement of an estate agency website to go beyond a mere search facility and to build trust, rapport and brand loyalty with customers, Bungalow designed Prospect's website from the ground up.

An attention-grabbing, lifestyle-focused, information-packed, feature-rich front-end design is underpinned by our three-fold search mechanism (honed from our experience in property search).

We put our property expertise to good use in fully copy writing the site - from home-spun catchy titles to step-by-step guides to buying, selling, renting and letting. We devised the site architecture, the promobox placement, the contact forms - even a comprehensive community relations section, and provided the developers with an 80+ page instruction manual for the build.

Visit Prospect's website

Form and function
  • Intuitive map-based search
  • search by placename, postcode or office
  • save properties to personal shortlist
  • arrange viewings, financial advice and request particulars
  • simple sign-up registering for e-alerts
  • online mortgage calculator primed with latest rates
  • step-by-step guides to buying, selling, letting and renting
  • an online tool to calulate stamp duty payable
  • comprehensive help section with full glossary and FAQs
  • resources section with downloadable PDFs
  • secure members' area to manage and track your sale
  • access secure online statements for the busy investor or landlord

 

For more information, mouse-over the pink hotspots.

Visit Prospect's website

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  • Search results!

    House hunters will find a property quickly with the powerful, intuitive search engine driving the site.

    Clear listings lead through to property details featuring large bright photographs of each property, well presented in a logical format.

    'Next steps' include online arrangement of viewings, saving properties to a favorites list and organising mortgage and conveyancing quotes.

    Visit Prospect's website

    Hot off the press!

    A complete suite of property press templates with interchangeable billboards, promo boxes and editorial banners... Plus creation of a template for regular in-house publication of the client's own property bulletins.

    Frequent flyers!

    Provided with a business outcome, our strategic flyers hit targets, demographics... and with bespoke, informative editorial content and crafted graphics, they also hit home.

    Headlines, slogans, taglines - we create them all.

    View some of our Prospect marketing here.

    e-marketing

    Embracing new formats for marketing, Prospect tweet on Twitter! We provide Prospect's voice on Twitter, tweeting property-related news views and a literal bird's eye view of the property and money markets.

    HTML emails repurpose existing artwork and are delivered at the push of a button to an entire mailing list, giving engaging information about initiatives, promotions and services.

    Prospect's twitter page

    Agent about town!

    Our full copywriting, design, layout and typesetting skills were put to great use in producing six editions of a fun, feature and information-packed newsletter to engage with the client's local community.

    Read an issue

    Copywriting, Editing and Typesetting

    From editing supplied market comment, to originating new copy, we typeset editorials and promospots and supply to the property papers in good-to-go press-ready format.

    Promos, Wraps and Campaigns
    Instruction Winner!

    A comprehensive corporate book fully designed and copywritten by us to engage the reader and to pre-empt and answer many questions they may have. A proven tool in winning instructions.

    Presenting the Prospect brand, ethos and progressive approach, it takes the reader through the journey, persuades with a broadly appealing lifestyle feel, and offers a bright, engaging, informative synopsis.

    Flick through the book here

    Premium quality

    In addition to the main brand, Prospect's PhD (Premier Homes of Distinction) brand has a marketing book, designed and copywritten by ourselves. With language and layout tailored to the upper end of the market, the publication clearly adds distinction to the brand and its service.

    Flick through the PhD book here

    Particularly different!

    We created a new magazine-style template for Prospect's particulars, liaising with DezRez to implement them into their system.

    A clear instruction winner, and the subject of several successful marketing campaigns, the particulars included innovations such as our 'my viewing box' to add interactivity and retention value.

    For more information, mouse-over the pink hotspots.

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  • Need to know

    We designed and typeset Prospect's 24 page Essential Residential Lettings Guide, making it available electronically via their website too.

    We also designed their HIP cover and a raft of marketing and materials to accompany its introduction.

    From Folders to Feedback

    Supporting materials from folders to feedback questionnaires all form part of the customer experience and are all clean, sharp and on-brand.

    An Educated Choice

    After coining the PhD moniker for the rebrand of Prospect's premier service, adding the taglines became academic to Bungalow Industries.

    'An educated choice'... 'The higher degree of marketing'... 'Prospect have graduated'... The PhD brand was borne into a context of first class phrasing and masterful design carried through from screen to print to a smartly branded black mini for a discreet move.

    View the PhD marketing book here.

    High Profile Advertisements

    Prospect's PhD brand frequents premier society publications such as Berkshire Life.

    Streets Ahead!

    Not ones to rest on their laurels, Prospect always go the extra mile!...

    With a fleet of ten minis to wrap, designs on having an A-to-Z map on the roof, and the catchy Streets Ahead line in our heads, we went the extra step and placed the cheeky car at the centre of a marketing campaign!

    From flyers to press adverts to car-park banners to window stickers, the Streets Ahead mini was a big hit!

    We even devised a Mini Makeover competition for the local children to design their own mini liveries with downloadable mini templates - and, of course, great press coverage of the results!

    Read all about it here

    testimonial from Prospect Estate Agency

    It is so refreshing to working with Bungalow as they are truly passionate about their work, and I never cease to be impressed by the quality of ideas, concepts and marketing materials they produce.

    With such a sharp perspective on the property market coupled with incisive insight into consumer trends and the importance they place on end-user experience, Bungalow have made a significant contribution to our business. The tangible benefits of our 4 year working collaboration are evident in the number of property instructions we receive.

    Thank-you Bungalow, you're definitely an instruction winner!

    Mark Towell
    director, Prospect Estate Agency
    Mark Towell, Directory, Prospect Estate Agency
    PORTRAIT BY BUNGALOW INDUSTRIES