Case studies

HEALTHCARE PRACTICE REBRAND AND REPOSITION

A winning brand treatment for 3way healthcare.

A physiotherapy practice with an acknowledged reputation for excellence amongst healthcare providers.

3way healthcare approached Bungalow Industries on recommendation in order to update their brand identity to take their business to the next level.

With a strong, polished look, the practice now confidently offers a workplace assessment service to the corporate sector whilst strengthening their relationship with their private clients through the offering of information and their raised profile.

Evolution

The evolution of 3-way physiotherapy into 3-way healthcare was a careful process requiring retention of the practice's iconic figure - a favourite among clients - whilst moving forward with a stronger, clean look.

Formalising the shades of blue and selecting a typeface with a healthcare feel were the initial steps.

The logotype was then developed to include three graphic bricks - a keystone reminder of the practice's 3-partner roots, the very fabric of their listed practice building - and a visual foundation upon which to build the new 'healthcare' business.

Look and feel

A clean, sharp look for the website not only brought a reassuringly clinical feel - but also a corporate-friendly look essential for securing workstation assessment contracts.

Softening the formality, carefully selected photographs add the human element - and a lifestyle feel to the homepage, perfect for a diversifying physiotherapy practice.

Testimonials abound throughout the site and staff bios feature strongly - crucial to building rapport with clients before they've set foot in the clinic.

Visit 3-way healthcare

The Pain Detective

Jacky and Liz also requested the inclusion of an interactive pain detective figure.

Mouse over the hotspots on their website and identify what common problem might be causing pain in that particular area. A great tool for out-of-hours support.

See it working here

Stationery suite

Letterheads, compliments slips, business cards and appointments cards, plus a full service leaflet completed the suite of materials for 3way.

GPs have remarked that they instantly know when a letter from 3-way due to the letterheads' blue reverse seen as soon as they pull it from the envelope. A great brand anchor!

We also provided a set of artwork templates so that the practice could produce their own in-house flyers, along with a powerpoint template to keep their corporate presentations sharp and on-brand.

From the sports pitch to a boardroom pitch, 3way-healthcare are leagues ahead!

testimonial from 3way healthcare

New branding - love it!

New website - wonderful - it's brilliant!

We look forward to the appointments and workplace assessments rolling in. Thanks so much for all your hard work!

Jacky Davey
Co-director, 3way healthcare
Jacky Davey, co-director of 3way healthcare